стратегія розвитку

The study of the market of light petroleum products of Ukraine made it possible to establish that the market is highly competitive and is growing at an average pace. The main operators on it are FPG “Privat” (gas station networks “Avias”, “ANP”, “Sentosa Oil”, etc.), PJSC “Ukrnafta” (gas station network “UKRNAFTA”), PEG “Continental” (gas station network “WOG”), JSC “Concern “Galnaftogaz” (gas station network “OKKO”). These companies, as well as international gas stations networks, occupy the best competitive positions in the market.

The development of road transport enterprises is in the interests of many shareholders, so the studying of theoretical, methodological and applied aspects of strategy formation is extremely important. The aim of the article is to study the general macroeconomic trends on the Freight market and systematize theoretical approaches in the context of identifying specific industry strategies. The methodological basis is a quantitative and qualitative analysis of the strategic opportunities of motor transport enterprises.

This article summarizes the approaches to the formation of the modernization program of domestic enterprises in the deepening integration of Ukraine and the EU. Modernization should be part of strategic investment policy of the enterprise, which should promote the long-term investment objectives of its complex socio-economic development. It is shown that the investment program has a functional nature, is part of the financial strategy, subject to the overall business strategy.