The article delves into the influence of Ukraine's national brand on the formation of the image of domestic enterprises in the international arena. Factors that determine this influence are examined, including the country's reputation, perceptions of the quality of its products and services, as well as the level of trust in Ukrainian brands.
This article analyses the characteristics and prospects of the global big data market, and identifies the sources of data leakage in the global big data market. A study of the peculiarities of the development of the big data market in Ukraine in the economic context before and during the war was conducted, which revealed the influence of international institutions in the fight against cyber-attacks in the context of disturbances.
The article clarifies the essence of the concept of “strategy”, namely: strategy is a sequence of actions and decisions taken by the organizer of the process, which lead to the development of a specific strategy (for example, development) designed to help achieve its goals and mission.
The purpose of the article is to synthesize theoretical and methodological conditions for the development of export potential on the vegetables and fruits market, taking into account the existing influence of state regulation of the indicated process.