тактика

Purpose: The financialization of the economy is pivotal in contemporary economic development, facilitating investment attraction, resource allocation efficiency, and innovation stimulation. However, it can also lead to financial instability and income inequality, necessitating careful regulation. Financialization ensures access to financial resources essential for economic growth. Effective management of this process requires the application of relevant tactical tools of economic development, which can be generalized into external environmental influence factors.

The development of the information society has an impact not only on the quality of life of people, but also on the formation of new communication links. The rapid penetration of information technology into different areas of our lives has contributed to the global spread of the Internet, in which social networks are actively used for communication. For advertisers, social networks provide unique opportunities for rapid dissemination of information and direct contact with consumers.

In the article, based on the results of generalization of scientific positions on the research topic, it is concluded that such categories as "tactical goal" and "tactical task" are interrelated, but not identical concepts.

The article deals with the journalist covering of conflict processes. The conflict is regarded as the important content- and form-driving element of journalistic texts. The author analyzes how the field of conflict is represented with content, genre and plot-compositional means of journalism. The peculiarities of media coverage of such parameters of conflict processes as structure, typology, reasons, dynamics, and functions are clarified.