The specifics of visual electronic mass-media and their influence on public opinion formation are considered in the article. Thanks to their technical abilities visual electronic publications ensure so-called “presence effect” – recipient’s feeling of their involvement to what is happening on a TV screen, a monitor or a display and ability to empathize.
Television was and remains one of the most powerful means of mass communication. Its influence is particularly noticeable in the period of large-scale wars, because then information becomes not just information, regardless of the form of its presentation, but a tool of counter-propaganda, an element of national security, and the dissemination of information - an opportunity to convey the truth, which is vital for society and the state, to the consumer of information about the real state of affairs.
A large part of television broadcasting today is filled by entertainment programs that are designed to relax and relieve stress in the viewer. Due to this, the interest of the audience in the format of entertainment programs not only remains unchanged, but is constantly growing. That is why programs of this genre have very high ratings. Such projects are relevant and are created in accordance with the social needs of the population. The following programs were analyzed: "Secular life with Kateryna Osadcha", "Changing a Woman", "Voice of the Country".
In the article, the author examines the problems associated with increasing the relevance of television news programs in the context of intense competition between television and such modern media as news feeds, blogs, social networks, YouTube channels, which, due to their technical capabilities, can provide higher operational efficiency. presentation of news content compared to traditional televison news releases.
The article explores the coverage of topics of ecology in the news programs of Ukrainian television. Based on the study of news releases on the all-Ukrainian TV channel “1+1” and the specialized TV channel “ECO TV”, it emphasizes the importance of media discourse for the promotion of ecological knowledge in order to form a general environmental culture, environmental awareness and pro-ecological behavior. In general, there is a segment of scientific content in the modern Ukrainian environmental discourse, but its volume is insignificant compared to entertainment.
Today, cultural issues should be one of the most popular among the viewers of the Ukrainian channels, because such programs affect the level of their education and culture in general. Modern globalization has determined the specifics of socio-cultural dynamics, and media play an important role in this process, demonstrating a channel of translation of the values and content of mass culture, whose stereotypes are widely disseminated in the socio-cultural space. Media in modern society have a significant impact on the formation of value orientations.
For many Ukrainians, the “window” into the world of news is television, especially television news. Having studied the news programs of all-Ukrainian channels, it can be noted that despite broadcasting local elections facts on all TV channels, they did not get such great media interest as the presidential or parliamentary ones, which may indicate little attention of central media to local politics.
The journalism genre is extremely dynamic. It is constantly changing and trying to meet the needs of today’s audience. The interview is a one of the most popular genres of today’s media. This genre can be a method of gathering information for various journalistic material. But journalists were often interviewed as an independent genre.
The article covers the results of sociological research in “TSN” news programs on the TV channel “1 + 1” in 2019. Since TV continues to be one of the main sources of information on events in Ukraine and in the world for the vast majority of Ukrainians, it has a significant impact on the formation of public opinion on socially important events. Therefore, it is essential for the media to comply with the requirements for the dissemination of sociological information. Unbiased and accurate sociological information helps the audience to interpret the research findings properly.
In our time, television has become an integral part of everyday life. That is why the speech that sounds from the screen can be called the model of everyday speech communication. In the lexicon the separation between different categories of words is destroing. The structure of the text has changed considerably, narrators does not limit itself to certain frames. In their speech, TV channel employees use vernacular, jargon, and, in general, vocabulary inherent in certain social groups that were once considered inadmissible to use on the air.