управління

А concept of social responsibility of an enterprise in the context of planning and implementing its development strategy is investigated in the article. Nowadays company competitiveness in related not only to the price of its products, production conditions, business conditions but also to its corporate social responsibility (CSR). The idea of CSR involves building the shared value and creating utility for both the company itself and the society or the environment.

Scientific approaches to defining the essence of the category of effectiveness are studied. In  terms  of  the  systems  approach,  the  structure-forming  factors  of  the  organization’s effectiveness  are  substantiated.  It  is  shown  that  the  identified  factors  and  criteria  of effectiveness are the basis for creation of the organization’s effectiveness control system. 

In the article traces the major problems of managing diversity activities at the enterprise level and singled management. The factors that determine the effective management and proposed an innovative approach in managing the diversity of the enterprise.

Over the last couple of years social media have transformed the way in which marketing is carried out. The aim of this article is to present barriers that prevent SMEs to use Facebook for their marketing purposes. This article presents the research results carried out in Lodz Voivodship in Poland.