1. SMEU
  2. All Volumes and Issues
  3. Volume 7, Number 2, 2025
  4. Strategic Management of Sustainable Logistics Chains of Road Transport in Ukraine Under Digital Transformation

Strategic Management of Sustainable Logistics Chains of Road Transport in Ukraine Under Digital Transformation

SMEU.
2025;
Volume 7, Number 2
: pp. 191 - 202
https://doi.org/10.23939/smeu2025.02.191
Authors:
  1. T. A. Mukha
  2. N. V. Popova
1
Kharkiv National Automobile and Highway University Department of Management
2
Kharkiv National Automobile and Highway University Department of Management

The article examines the strategic management of sustainable logistics chains in Ukraine’s road transport under conditions of digital transformation. It elaborates the theoretical foundations for forming strategies to manage logistics systems; analyzes the current state of road transportation and the specificities of the domestic transport services market; and identifies key directions for the implementation of digital technologies. A conceptual model of strategic management is proposed that rests on integrating digital platforms and monitoring systems with the principles of sustainable development and ensures coherence of managerial decisions at the strategic, tactical, and operational levels. A system of key performance indicators is developed to evaluate the effectiveness of strategy implementation, encompassing economic, environmental, social, and digital dimensions of activity. The principal barriers and drivers of the digitalization of road transport logistics processes are determined, and the necessity of a systemic approach to shaping a digital transformation strategy is substantiated, taking into account wartime challenges and the need for the rapid adaptation of Ukraine’s transport system. The scientific novelty lies in developing an integrated model for the strategic management of sustainable logistics chains that combines economic, environmental, and digital aspects of functioning and ensures improvements in transport efficiency, operational transparency, and ecological resilience. The practical significance consists in the possibility of applying the proposed model and KPI system to plan, monitor, and adjust the strategies of transport enterprises, as well as to substantiate managerial decisions regarding the deployment of digital tools, the optimization of logistics processes, and the strengthening of supply chain resilience. The results provide a methodological basis for selecting priorities of digital transformation and ensuring the balanced development of road transport logistics in the post-crisis period. The study systematizes scholarly approaches to managing logistics systems under digitalization, generalizes implementation barriers and transformation drivers, and demonstrates the necessity of aligning strategic goals with KPIs and consistently executing the digital strategy on the basis of sustainable development principles.

strategic management
sustainable logistics chains
road transport
digital transformation
logistics system
transportation efficiency
environmental sustainability
route optimization
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