Purpose: Ensuring the operation of a monitoring mechanism for the use of tactical planning methods within the system of circular business models of enterprises facilitates effective resource management, waste minimization, and supports sustainable development. The formation of well-founded strategic and tactical decisions in this context is based on effective planning methods, monitoring of key performance indicators, identification of trends and changes, uncovering interconnections and patterns, etc. This enhances the efficiency of circular business processes and improves their long-term outcomes, upholding the principles of the circular economy.
Design/methodology/approach: To ensure the operation of a monitoring mechanism for the use of tactical planning methods within the system of circular business models of enterprises, text mining and intelligent data analysis are recommended. This approach aims to: identify tactical planning methods used to achieve the goals of circular business processes; track key performance indicators of circular business processes and identify trends in their changes; uncover interconnections and patterns, cluster documents; evaluate, validate, and summarize information obtained from the tactical plans of the enterprise, and generate reports based on the mining results.
Findings: A recommended procedure for monitoring the use of tactical planning methods within the system of circular business models of enterprises through text mining includes: information support for monitoring processes, which involves a system for collecting and coding enterprise plans within a unified information platform and monitoring environment; direct mining of the obtained data set, which may include data extraction, document clustering, establishing interconnections and network formation, validation, summarization (report generation), etc.; formation of a knowledge system regarding tactical planning methods within the system of circular business models of enterprises, key indicators and trends (directions of further development), and decision-making.
Originality/value: Practical implementation of the recommendations has been carried out for PhilipsLight, Lego, Novo Nordisk, Hershey, Uber, Harry’s Chocolate, H&M, Renault, Solvay, Interface. Through text mining, the methods of tactical planning within the system of circular business models and the tactical indicators of enterprises were studied, and their interconnection with the tactical goals of circular business processes was assessed.
Practical implications: Text mining and intelligent data analysis contribute to making well-founded strategic decisions and improving the efficiency of circular business processes of enterprises. This process allows for the identification of effective tactical planning methods, tracking key performance indicators, identifying trends and changes, uncovering interconnections and patterns, evaluating and validating information, etc.
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