The article analyzes features of the network culture and its impact on the socio-cultural space of a human being, on values and communication existential expressions. Peculiarities of functioning and basic features of network culture are determined. The main features are: publicity, space compression, acceleration of the time, nonlinearity, semantic and axiological pluralism, impairing of the value of individuality (strengthening the value of belonging to a community instead), links with other subjects and group correlation as a result of inability of existing hierarchies of traditional structures (such as official ones) to solve human problems, publicity, dialog, emotionality, globalism. A new type of social networking changes the people's behaviour models, transforms values, generates new cultural preferences and habits, and provides a higher level of expression of the person with the ability to match his/her real identity or stay different in network communication. There are also identity transformations under the influence of changes in the sociocultural environment, where virtual network communities play the leading role in the identification implementation. Network culture causes instability of orientations and problems with personal identity. The network environment cannot be reduced to simple information transfer by the means of communication. It should be clear that it generates and transmits certain cultural codes. Problems which arise in this context and are related to existential manifestations of a Man can be described as medialization of a person, thinking visualization, transformation of the Institute of authorship, preservation of cultural identity, new understanding of art, cultural traditions, gender characteristics, social roles.
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