The demand to entry “semiotic chora” to the scientific field of social and personal communication is motivated by the actuality of the semiotic and the cognitive scientific approaches in the contemporary journalistic theory. It half-opens the curtain of the intimate creative process preceding the pretext, generate power of thought, and can be explained only by an appeal to the personality of the author – his biography, mentality features, mental components and individual style. Semiotic chora in the discourse of social communications is examined for the first time. A detailed examination of the “Chora” concept, an evolution of its terminological significance from Plato to the present days, connected with complicated understanding of the relationships of the pretext reality, the author, the text and estranged creative product as recipient’s achievement, opens social-communicative nature of semiotic chora. It allows talking about its efficiency in journalistic creativity, to announce the need of the theory of social communications research. An overview of different concepts of modern semiotics and chora researchers marked with poststructuralism trends of emphasizing on the process of marking, not the meaning, gave the opportunity to interpret the place of semiotic chora in the text creating process as a pretext, point to vectors of its socialization (because it appeared from biological and social impulses to form the idea, materialize it, to revive the word’s social memory). Taking into consideration the concepts context, connected with the semiotic chora, describe its (gene-text, pheno-text, transfer, transverbalism, transhistoricity, anamnesis, intelligibility), promote understanding of its features in journalistic creative work. Semiotic chora in journalistic work − a bundle of intellectual and emotional energy, mental and social impulses, provided with a plurality of meanings and social marked intentions, which precede the pretext and the process of verbalization of conception. It also dynamicizes and manages the process of text creation, converts a medium into a status of subject, the author of the conception, narrator-communicant. Chora comprehended only by intellect and thought.
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