In this article the author elaborates on issues of services internationalisation in the context of contemporary changes, taking place in global and national markets. From a theoretical aspect, the writer is about to review international companies orientation, emphasising specification of international services turnover. From empirical aspect, based on the author’s own research, functional strategies conducted by Polish service companies in an international market are analysed. In the last part, development strategies for service companies in international markets are indicated, and also further directions of research in the area of services internationalisation.