social media

The article examines false information in digital media as a sociotechnical phenomenon that is shaped at the intersection of content distortions, producer intent, and networked platform mechanisms of diffusion. Given the blurred nature of the everyday use of the terms fake and fake news, a conceptual delimitation of related phenomena is undertaken, and the tendency to universalise these concepts across different types of falsehood is critically analysed.

The communication interaction of Ukrainian academic libraries with the target audience regarding the formation and use of information space is an actual scientific problem. It gained particular importance in remote work conditions during the Covid-19 pandemic. The study aims to develop a methodology for analyzing the communication interaction of academic libraries and the target audience in social media.

The article includes the analysis of the peculiarities of the using information technologies by Russian Federation in the context of conducting information-psychological special operations in Ukraine at the present stage. Russian information-psychological operations’ in Ukraine essence, peculiarities, aims, subjects, objects and distribution channels are disclosed. The periodization of the transformation stages of Russian information-psychological operations against Ukraine is disclosed.

In the first year of Russia's full-scale invasion of Ukraine, the war became a powerful newsbreak for updating knowledge about human psychological states. War frames a person's life and is perceived as a macro-event that changes the "life project" irrevocably. The discussion is grounded on the issue of susceptibility of people under vulnerability to harmful influences in physical communication and through the media.

This article aims at analyzing the use of social media by university libraries to increase user awareness in the context of the modern educational environment. The review of studies conducted in this area emphasized the importance of libraries' interaction with social media as a tool for creating a space where students and teachers can receive and share relevant information. The article presents the survey results aimed at studying the impact of social media on the awareness of university library users.

The article reveals the methodological possibilities of critical discourse analysis for studying communication phenomena and processes unfolding in social media. Using Fairclough’s CDA, supplemented by Martin and White’s Appraisal Theory, the phenomenon of cancel culture as a discursive event accompanied by a high level of digital activism was investigated. In particular, the interconnectedness of the factors “text – discursive practices – social practices” was observed in the specific case of Cancel Culture – “Farion-hate”.

The full-scale invasion of Russia into Ukraine became an event that pretended to change the game all over the world. According to media consumption polls, during the full-scale invasion of Ukraine by Russia, the consumption of social media has increased compared to the use of more legally regulated and better-researched traditional radio, television, and the press. In this situation, people with disabilities (PWD) manifest themselves as active participants in communication.

This article explores entrepreneurial strategies in the food industry, highlighting the growing role of digital platforms, social media, and innovative technologies in shaping consumer behavior and business development. The study emphasizes how personalized marketing campaigns, data- driven promotion tools, and brand positioning practices affect consumer decision-making, influence purchasing motivation, and facilitate effective market segmentation.

The article explores the relevance and key aspects of managing imagemaking technologies to create a strong personal brand in the digital environment. In conditions where human capital becomes a unique competitive resource, the purposeful formation of an image and the creation of a ‘human brand’ are of paramount importance. The essence of the ‘personal brand’ concept is revealed as an intangible asset based on unique qualities, professionalism, and their public demonstration, in contrast to an image, which is a purposefully formed representation.

Purpose. The study aims to examine current trends in digital content marketing and the effectiveness of various communication channels in B2B and B2C segments during 2023–2025. The primary goal is to identify key factors for successful content marketing and assess the impact of audio and interactive channels on audience engagement.