strategy

Study of Approaches to the Formation of a Strategy for Increasing the Investment Attractiveness of the Region (on the Example of the Rivne Region of Ukraine)

The article identifies the main factors influencing the investment attractiveness of the region and groups them in six areas: macroeconomic, political, financial, technological, social and environmental analyses. Isolating the factors influencing the investment attractiveness of the region will allow a comprehensive assessment of various aspects that influence the adoption of sound investment decisions and increase the investment attractiveness of the country or region.

Legal Regulation of the Field of Bioenergy in Ukraine

Abstract. The article is devoted to the study of the current state of domestic legal regulation of bioenergy and the prospects for its improvement.

 The production and use of renewable energy in various industries and sectors pursues the goal of ensuring energy independence and security, decarbonization, achieving the maximum level of climate neutrality etc.

E-commerce logistics: supply chain resilience

The global dynamics of e-commerce development are analyzed. The main drivers of е-сommerce development, in particular: ease of access to the Internet, development of social networks, increased competition, increased consumer expectations are identified. The current state and features of the development of е-сommerce in Ukraine have been studied and summarized. Consumer priorities when buying online were identified: saving money, proof of availability of the necessary product, saving time, ease of choice, security, etc.

Strategy for combating illegal armed formations: content, components, evolution

The issue of determining the need to develop a strategy for combating illegal armed formations is considered, the content and components of the strategy are defined and how the development of individual components changes approaches to the strategy itself is shown. The emphasis is placed on the complexity of formulating a strategy in the field of national security as a result of uncertainty of the concept of strategic legal acts, their hierarchy and content in the Ukrainian legislation.

Peculiarities of Cross-Cultural Conflicts Solving in the Process of Foreign Economic Activity Implementation

Any violations or problems in the establishment of cross-cultural communication in the organization can become the causes of potential conflicts. Therefore, for their prevention or faster solving, it is important to understand the possible causes of their occurrence.

Problems of Selection and Implementation of Competitiveness Strategies in the Context of Ensuring the Development AT UA.Consultyng LLC in European Markets

The article examines and studies the essence of competitiveness and the choice of an effective competitive strategy in various literary sources, scientific studies, and current regulations. According to the literature, all authors emphasize that for an enterprise to operate effectively in a competitive industry, it is necessary to have its own competitiveness strategy, which is formed as an action plan for obtaining a sustainable competitive position.

Strategic Opportunities of the Enterprise and Their Assessment

Assessment of strategic opportunities is an important stage of strategic planning for the development of an enterprise and an important component of its strategic management system. The study of the strategic level of the enterprise, its strategic potential will make it possible to analyze the features and determine the prospects of its development for the future.

On international environmental security: modern dimensions and principles of implementation

The article describes the current problems of international environmental security in the context of the systematic manifestation of the principles of its implementation, which justifies the need to consolidate the efforts of interstate environmental measures on the basis of sustainable and balanced development. The article examines prerequisites for the formation of the global environmental safety as an integral part of international relations and politics against the background of the long-term ecological crisis.

THE HIDDEN INFLUENCE ON THE RECIPIENT IN ADVERTISING OF THE SOCIAL NETWORK “FACEBOOK”

The development of the information society has an impact not only on the quality of life of people, but also on the formation of new communication links. The rapid penetration of information technology into different areas of our lives has contributed to the global spread of the Internet, in which social networks are actively used for communication. For advertisers, social networks provide unique opportunities for rapid dissemination of information and direct contact with consumers.