strategy

Using the project approach in strategic planning of territorial development

Problem setting. Strategic planning for the development of territories has become particularly relevant in the context of implementing the reform of local self-government and territorial arrangement of power based on decentralization, and requires updating approaches to it, its methods and tools.

Problems of education policy implementation at the regional level

Problem setting. Nowadays, the main task of reforming education at the regional level is the searching for effective mechanisms of implementation, combining the interests of the community (population of a certain territory) in accordance with the priorities of the development of the region. The need to identify and understand the obstacles to reform, their factors and possible consequences, and determines the relevance of the article.

Peculiarities of Choosing a Strategy for Development of Domestic Enterprises on the Basis of Analysis of Strategic Alternatives

The semantic load of the concept of “strategy” is analyzed, it is determined that the meaning of this term has changed over the last hundred years depending on the object and subject of research; The main three key concepts of strategy definition are considered, namely classical, conceptual and complex, which were singled out by Western scholars and which were partially supported by Ukrainian, as well as philosophical and organizational-managerial concept, which are singled out by purely domestic scientists.

Forecasting economic result of business logic improvements using Game Theory for modeling user scenarios

A new approach to user behavior modeling based on Game Theory was proposed.  It was developed to consider initial intensity, a strategy applied, a profit gained, and resources utilized as inalienable attributes of users' behavior.  The approach covers various aspects of users' motivation and rational actions, not only a statistical image of a pool's summary.  Additionally, the given model is strongly connected to profit and loss parameters by operating with profit and utilized resources as parts of model inputs.  The proposed model can enable efficient modeling aimed to validate an economic

SOCIAL MEDIA MARKETING: CURRENT TRENDS AND PROSPECTS OF DEVELOPMENT

Social networks have become an alternative and promising platform for advertising and establishing lively, active and mutually beneficial communication with customers online in the fastpaced world of digitalization. The purpose of the article is to reveal the features of social networks as a platform for marketing applications, to identify main trends and prospects of social media marketing development. The results of the study of the essence of social networks were revealed.

STRATEGIC OPPORTUNITIES FOR DEVELOPMENT OF STUDENT SOCIAL ORGANIZATIONS

The object of analysis is strategic management of Youth Non-governmental Organization (YNGO) activities (in particular, Student NGO). At this publication we have purpose to show the results of a study of strategic opportunities and options for formation of effective strategic moves in the development of SNGOs. It is important to display different real strategic alternatives at the example of several SNGOs which represent the Western region of Ukraine.

CORE PREREQUISITES FOR ORGANIZING MODERNIZATION PROCESSES OF INDUSTRIAL ENTERPRISES ON INNOVATION BASIS

In the face of global challenges, which are constantly and sometimes sufficiently monitored as a result of increased competition in foreign markets, there is a need for a qualitatively new acceleration of the development of the Ukrainian economy and a double growth of the domestic gross product through the use of modern scientific and technological advancements, on an innovative basis.

MEMES AS MARKERS OF FAKES AND PROPAGANDA TOPICS IN MEDIA REPRESENTATIONS OF THE RUSSIAN-UKRAINIAN CONFLICT

The article deals with memes as expressive rhetorical resource in media representations of the Russian-Ukrainian hybrid war and military conflict. It explores textual slogans of Russian propaganda that serve to legitimize external aggression. When these units are mirrored as intertextual material in the Ukrainian counter-discourse, they become critical targets for deconstructing fakes and decontamination of manipulative programs. The network of memetic signs is subordinated to the task of symbolic identification of conflict sides and their objectives.

Method of decision-making the proactive project management of organizational development

Modern requirements to competitiveness, especially in the leading industries, set the priority of the development of enterprises in the energy sector.  Projecting the organizational development of power supplying companies are considered as a complex problem, which has the various technical and organizational components, the implementation of which involves non-trivial approaches and increased costs.  Therefore, to manage these projects is advisable to use a proactive approach and develop the specially adapted models and methods within the proactive management.  In order to ensure decision-

Тhe peculiarities of conflicts representation in mass media

The article deals with the journalist covering of conflict processes. The conflict is regarded as the important content- and form-driving element of journalistic texts. The author analyzes how the field of conflict is represented with content, genre and plot-compositional means of journalism. The peculiarities of media coverage of such parameters of conflict processes as structure, typology, reasons, dynamics, and functions are clarified.