strategy

The article deals with memes as expressive rhetorical resource in media representations of the Russian-Ukrainian hybrid war and military conflict. It explores textual slogans of Russian propaganda that serve to legitimize external aggression. When these units are mirrored as intertextual material in the Ukrainian counter-discourse, they become critical targets for deconstructing fakes and decontamination of manipulative programs. The network of memetic signs is subordinated to the task of symbolic identification of conflict sides and their objectives.

Modern requirements to competitiveness, especially in the leading industries, set the priority of the development of enterprises in the energy sector.  Projecting the organizational development of power supplying companies are considered as a complex problem, which has the various technical and organizational components, the implementation of which involves non-trivial approaches and increased costs.  Therefore, to manage these projects is advisable to use a proactive approach and develop the specially adapted models and methods within the proactive management.  In order to ensure decision-

The article deals with the journalist covering of conflict processes. The conflict is regarded as the important content- and form-driving element of journalistic texts. The author analyzes how the field of conflict is represented with content, genre and plot-compositional means of journalism. The peculiarities of media coverage of such parameters of conflict processes as structure, typology, reasons, dynamics, and functions are clarified.

The complex study of the state non-alignment strategy is done. The theoretical and methodological basis of non-alignment strategy is analyzed, the problem of definition this phenomenon is investigated, the main aspects of neutrality strategy tendencies are clarified. The historical aspects of non-alignment policies are developed.

In the process of functioning of the organization there are not predictable situations, the result of which is the uncertainty of further strategic development. At the same time, most organizations are experiencing processes for the formation of new rules, procedures and standards of conduct. In other words, we are talking about the formation of a corporate culture. At the same time, the latter is an effective form of adaptation of the organization to the new conditions of management.

Methodological approaches to optimize innovation, production of improved products by business entities are developed. Methodological approaches to optimize innovation, production of improved products by business entities are developed. Practical issues of production due to the proposed optimal strategy are presented. The optimal variant for the production of improved products is calculated. This allows them to obtain greater profitability through implementation of products.

The authors emphasize the special significance of customer service on the primary market of residential real estate. There is carried out segmentation of the primary real estate market with the account of such a criterion as a residential housing class. There are singled out the following segments of this market: premium-segment, business-segment, comfort- segment, and economy-segment. The features of each market segment are described.

In the scientific study of the main ways of formation of professional and competent police
officers in the context of civil society. Problems of professional training of employees and
departments of the MIA of Ukraine, special attention is paid to the development of new forms
and methods of qualitative success of the police officers

The article investigates the ways of profitability growth of small enterprises, specialized in store sales of building materials. Among possible options, there are highlighted those, that can provide higher income and development for analyzed type of enterprises and also maintain their competitiveness in the market. In this article are formed list of measures, that will improve profitability of members of the building materials market, especially of small enterprises of store sales.

The problems of planning and accounting the innovation activity of company during its 
development are considered. The prospects for the development of any company today are 
increasingly dependent on its business reputation and the possibility of introducing innovations. 
Innovative activity is not represented directly in financial accounting. The existing accounting 
system doesn’t encourage activities on strategic development and ensure the growth of its value.