strategy

The article substantiates the need for a strategic approach to corporate social responsibility (CSR) in the modern business world. The formation of a CSR strategy is considered as part of proactive management and strategic management, as well as a tool for promoting sustainable development. A comparative description of charity and CSR is given. The author's definitions of the terms “strategy” and “CSR strategy” are formulated. The existing approaches to determining the stages of CSR strategy formation were analyzed, and an own algorithm was proposed.

The article is devoted to the study of issues related to the peculiarities of the development and implementation of the strategy of the development of the brand of enterprises in the conditions of European integration. The article analyzes the constituent elements of brand management and defines the place and role of brand development strategy.

The article examines the problems of designing multifunctional boarding schools in the context of the de-institutionalization strategy, which involves a significant reduction in their number and a significant reorganization of space. The need for a significant revision of approaches to the design of alternative care facilities for children and their possible options is considered.

Problem setting. Strategic planning for the development of territories has become particularly relevant in the context of implementing the reform of local self-government and territorial arrangement of power based on decentralization, and requires updating approaches to it, its methods and tools.

Problem setting. Nowadays, the main task of reforming education at the regional level is the searching for effective mechanisms of implementation, combining the interests of the community (population of a certain territory) in accordance with the priorities of the development of the region. The need to identify and understand the obstacles to reform, their factors and possible consequences, and determines the relevance of the article.

The semantic load of the concept of “strategy” is analyzed, it is determined that the meaning of this term has changed over the last hundred years depending on the object and subject of research; The main three key concepts of strategy definition are considered, namely classical, conceptual and complex, which were singled out by Western scholars and which were partially supported by Ukrainian, as well as philosophical and organizational-managerial concept, which are singled out by purely domestic scientists.

A new approach to user behavior modeling based on Game Theory was proposed.  It was developed to consider initial intensity, a strategy applied, a profit gained, and resources utilized as inalienable attributes of users' behavior.  The approach covers various aspects of users' motivation and rational actions, not only a statistical image of a pool's summary.  Additionally, the given model is strongly connected to profit and loss parameters by operating with profit and utilized resources as parts of model inputs.  The proposed model can enable efficient modeling aimed to validate an economic

Social networks have become an alternative and promising platform for advertising and establishing lively, active and mutually beneficial communication with customers online in the fastpaced world of digitalization. The purpose of the article is to reveal the features of social networks as a platform for marketing applications, to identify main trends and prospects of social media marketing development. The results of the study of the essence of social networks were revealed.

The object of analysis is strategic management of Youth Non-governmental Organization (YNGO) activities (in particular, Student NGO). At this publication we have purpose to show the results of a study of strategic opportunities and options for formation of effective strategic moves in the development of SNGOs. It is important to display different real strategic alternatives at the example of several SNGOs which represent the Western region of Ukraine.

In the face of global challenges, which are constantly and sometimes sufficiently monitored as a result of increased competition in foreign markets, there is a need for a qualitatively new acceleration of the development of the Ukrainian economy and a double growth of the domestic gross product through the use of modern scientific and technological advancements, on an innovative basis.