Methodological approaches to optimize innovation, production of improved products by business entities are developed. Methodological approaches to optimize innovation, production of improved products by business entities are developed. Practical issues of production due to the proposed optimal strategy are presented. The optimal variant for the production of improved products is calculated. This allows them to obtain greater profitability through implementation of products. Managers have the ability to identify favorable and unfavorable market conditions for certain commodities on the basis of the calculations. Also, managers can improve the decision-making process of the increase or decrease in the volume of improved products.