Over the past decades, capsule housing has emerged as a widely adopted innovative form of residential architecture, capable of rapidly responding to contemporary urban, social, and environmental challenges. Its development serves as a response to the demand for compact, mobile, affordable, and technologically adaptive living spaces in conditions of high population density, limited resources, or emergency situations.
This article explores entrepreneurial strategies in the food industry, highlighting the growing role of digital platforms, social media, and innovative technologies in shaping consumer behavior and business development. The study emphasizes how personalized marketing campaigns, data- driven promotion tools, and brand positioning practices affect consumer decision-making, influence purchasing motivation, and facilitate effective market segmentation.
The purpose of this article is to study the practical component of Ukraine's integration into the European Research Area in the context of its post-war reconstruction. It is concluded that the coordination of national interests and key priorities of Ukraine's international cooperation in science and innovation with the new strategic goals of the EU, primarily in terms of post-war reconstruction, is an important vector for deepening Ukraine's integration into the European Research Area and the effective use of its scientific and innovative potential during this difficult period.
The article examines the role of intellectual property as a key factor in shaping the innovative potential of a state. Intellectual property has become particularly important in the 21st century as a strategic resource for the development of national economies. Innovative products qualitatively change not only productive forces, but also production relations arising from intellectual property objects, which requires a deep legal (in particular, administrative and legal) understanding of this sphere of human activity, which forms the basis of innovative activity.
The article formulates the advantages and challenges of implementing circular economy princi- ples in the pharmaceutical industry. The main strategic aspects of optimizing business processes in the context of sustainable development are substantiated. The results of the study highlight the specifics of implementing circular economy principles in the pharmaceutical industry by updating the environmen- tal, economic and social benefits of such a transition, as well as analyzing potential opportunities and challenges along the way.
The presented study examines the effectiveness of key leaders in Ukraine’s gambling market in 2024-2025. The research analyzes the structure and volume of tax revenues generated by the gambling industry for the state budget from 2021 to early 2025. The performance of the ten most profitable gam- bling companies in Ukraine is assessed. The analysis is conducted using Kotter’s innovation implementa- tion model, which allows for an evaluation of the stages of gambling legalization.
Purpose. Renewal of fixed assets is the most important factor in ensuring sustainable development and competitiveness of enterprises. The process of updating fixed assets is a fundamental aspect of investment activity, directly affecting production efficiency and long-term growth. The purpose of this study is to develop and analyze a mathematical model that describes the dynamics of equipment replacement, taking into account the growth rates of the cost of fixed assets, their return on investment and service life.
Purpose: The financialization of the economy is pivotal in contemporary economic development, facilitating investment attraction, resource allocation efficiency, and innovation stimulation. However, it can also lead to financial instability and income inequality, necessitating careful regulation. Financialization ensures access to financial resources essential for economic growth. Effective management of this process requires the application of relevant tactical tools of economic development, which can be generalized into external environmental influence factors.
The evolution of public architectural objects from antiquity to modernity is an important topic for understanding the transformation of public space, which serves not only the needs of functional use, but also cultural, social and political development. Since ancient times, public buildings have been key elements of the urban environment, where citizens have the opportunity to exchange ideas, participate in public events and form the identity of the community.
The article presents a comprehensive examination of domestic and international experiences in developing management systems for recreational enterprises. A thorough comparative analysis was conducted, focusing on approaches to managing recreational enterprises in Europe (with case studies from Italy, Spain, and France), the United States, and Asia (exemplified by Japan, Singapore, and South Korea). This analysis facilitated the identification of strengths, weaknesses, and both shared and distinctive features when compared to domestic practices.