стратегічне управління

The article examines and studies the essence of competitiveness and the choice of an effective competitive strategy in various literary sources, scientific studies, and current regulations. According to the literature, all authors emphasize that for an enterprise to operate effectively in a competitive industry, it is necessary to have its own competitiveness strategy, which is formed as an action plan for obtaining a sustainable competitive position.

The scientific approaches of Ukrainian and foreign scientists to the interpretation of the concept of strategic enterprise management and compares their characteristics are systematized in this article; different stages of evolution of strategic management systems in the context of functioning of scientific schools are analyzed, their basic principles are presented and their key representatives are singled out; the comparative analysis of approaches of different scientific schools is carried out, advantages and disadvantages of their views on strategic management and strategy formation are

Methodical approach is worked out in relation to formalization of process of the strategic
planning of development of regional tourism in Ukraine. In this approach such specific
features of the strategic planning are complex taken into account: simultaneous belonging to
politics of development of tourist industry of the state and socio-economic politics in the field of
development of regional tourism; intercommunication of the strategic planning is with a public

It is emphasized the need to develop the strategic direction of the organization based tool “vision” by the author that develops strategic thinking in terms of unpredictable and fast changing environment. Various interpretations of vision as category management and strategic management functions are analyzed. 

Optimization of financial flows, a key aspect of logistics achieved by attracting and allocation of financial resources implemented in financial flows logistics integrated processes in enterprises. Currently, the preparation, organization and management of logistics processes important to follow certain requirements to financial flows such parameters as the adequacy, efficiency and reliability.