hotel

The article is devoted to the study of the concept’s “tourist”, “tourism”, “tourist service”, “tourist product” and “tourist cluster”. The analysis of the legislation of Ukraine, which regulates tourist relations, was carried out, in particular, regarding the definition of the essence of the concepts “tourism”, “tourist”, “tourist product” and their comparison with the interpretation and understanding in economic thought and statistics.

The article analyzes the principles of placing the hotel building on the site, the main and auxiliary blocks; the definition of the main functional zones, representative zone, parking zones, sports and recreation zones; the solution of pedestrian-transport communications on the site: entrance/exit of special transport, parking ground and underground parking, pedestrian communication schemes; landscaping of external and internal spaces: special plantings, lawns, flower beds, rock gardens, noise protection and visual contemplation zones.

A complex of hotel product promotion is reviewed, the distribution of responsive group of consumers in the relationship marketing is characterized; stages, models of behavioral responses of buyers and the formation of communication goals are specified in the article.