Internet Marketing

Study of the system of organizational measures for the formation of the information image of the university

The information image of the university can be formed naturally, without the intervention of the university in the process. However, among other drawbacks, the passivity of universities also affects the integrity of the image. Holistic we assume the image of the university, which has components for each division of the university, which has the potential. That is, in the holistic image of the universities there are no spaces on certain activities of the university.

Information technology of web-resources management based fuzzy logic

The method of content management as its life cycle stage based on fuzzy logic is proposed. The method of content management describes the commercial Web resources forming and automation technology that simplifies the content management. Ways and procedures of project decision making in management of commercial web-projects under conditions of incomplete and inaccuracy of some are described in the paper. Principal factors of project decision making were analyzed, reasons and nature of project characteristics of incomplete and inaccuracy are defined.

Relationship of competitiveness of entrepreneurship and internet-marketing

In the presented article the authors analyze the current state of the formation of the information economy in Ukraine, make grounded conclusions regarding the submitted questions. Also, the authors identify the relationship of information space with the appearance of new communication tools in marketing. Internet marketing now is the such kind of communication tool. Internet Marketing is primarily providing consumers with an opportunity to receive information about products. Any potential customer can use the Internet to get information about the product and buy it.

Застосування маркетингових методів для аналізу життєвого циклу комерційного web-контенту

The article proposed to model the commercial Web content lifecycle in electronic commerce systems. The model describes the processes of information processing resources in the electronic content commerce systems and automation technology simplifies the formation, management and implementation of content. The paper analyzes the main problems of ecommerce and content management services function. The methods of solving these problems are proposed.

Methods of increasing efficiency of commercial web projects management in conditions of uncertainty

The method of content management as its life cycle stage based on Fuzzy Logic is proposed. The method of content management describes the commercial web resources forming and automation technology that simplifies the content management. Ways and procedures of Project decision making in management of commercial web-projects under conditions of incomplete and inaccuracy of some are described in the paper. Principal factors of project decision making were analyzed, reasons and nature of project characteristics of incomplete and inaccuracy are defined.