e-commerce

“E-commerce Market: New Technologies and Development Perspectives” offers an in-depth analysis of the current state of electronic commerce and forecasts its future trends. Focusing on the utilization of cutting-edge technologies, the author examines the impact of mobile devices, artificial intelligence, data analysis, and personalization on the effectiveness of e-commerce. Key factors influencing the future prospects of the market, such as the increasing use of smartphones, the development of interactive technologies, and intensified competition, are highlighted.

Nowadays, there are more and more web applications of all kinds. Each of them solves a specific problem and makes life easier for its users. Web applications come in many different types: from a platform for learning courses and watching movies to an online store selling goods. The best systems are those that make things as easy as possible for the user, behave like old friends who know the behavior and tastes of their users and can predict their next move.

The article examines the role of international and European e-commerce organizations in the context of increasing the competitiveness of e-business in Ukraine. The analysis of trends in the development of the Ukrainian and global e-commerce market was carried out, the importance of the development of international e-commerce and advocacy bodies in accordance with the specified sector was emphasized.

Електронна комерція є найважливішим складовим елементом електронного бізнесу. Найвідомішим прикладом здійснення електронної комерції є інтернет-магазин, який являє собою веб-ресурс з каталогом продукції та можливістю замовлення і оплати товарів, які сподобались покупцю. Інтернет-магазин є однією з найпоширеніших комерційних моделей електронної торгівлі у сфері В2С.

Modern trends of globalization and the development of the world economy convincingly testify the need to rethink the ways and models of doing business under the influence of IT systems and technologies. This opens new prospects for business. The Internet has become a modern space for conducting business, which significantly expands the possibilities of displaying the real economy in the virtual global world. The consequence of the above-mentioned processes is the development of such an economic and legal phenomenon as electronic business.

The article examines the theoretical aspects of the concept of "e-commerce". It is noted that the regulatory framework of Ukraine in the field of e-commerce is in a state of rapid development. By signing the Association Agreement, Ukraine has undertaken considerable commitments, including ensuring the gradual adaptation of Ukrainian legislation to that of the European Union, in accordance with the areas set out in the Agreement, thus one of which is e-commerce.

The COVID19 pandemic in 2019 dealt a severe blow to the economy of every country in the world. As a result of the closure of many businesses and stores, many consumers switched to online shopping – 84 % made online purchases during the pandemic. Shoppers began shopping outside their home country, which intensified online competition. In the first half of 2020, cross-border e-commerce grew by 21 %.

Categorical management has been gaining great popularity in the world since the 2000s. In the domestic market, categorical management began to gain momentum only in 2015. Its advantages are obvious compared to the traditional management model, however, categorical management is not a universal solution to all problems.

The goals. The formation of the global information economy is closely linked to the emergence and growth of the e-commerce market. So, the goals of the article are to identify the main trends in the B2C e-commerce market in Eastern Europe and to characterize potential risks as a result of its further growth.