digitization

As a result of globalization processes, information about products, firms is distributed through websites, social networks, chats, platforms, etc. Every year, the number of involved users of the Internet and social networks grows, as people increasingly prefer digital sources of information in contrast to traditional ones. Digitalization processes in the world are intensifying, so digital marketing today is a promising direction of product promotion, clearly oriented to the target audience. It provides fast twoway ‘seller-buyer’ communication, deep analysis of consumers.

The article is devoted to the study of theoretical and practical aspects of using Industry 4.0 technologies and digital transformation in the agricultural sector enterprises. The main trends in the development of digital agriculture in Ukraine and worldwide are analyzed. The authors identify and describe the main elements of the “smart agriculture” concept:

The article investigates the relevance of the implementation of management accounting systems using information technology. Digitalization and digital transformation significantly influence business processes, accounting procedures, and the enterprise management system in general. It is established that management accounting is an information base for the use of information by management in making managerial decisions and assessing the results of economic activity. Therefore, the relevance, efficiency, timeliness, and interpretation of data are impossible without its automation.

The article is devoted to the study of modern trends in digitalization of public administration. In general, the tendency to transfer the sphere of public administration to a digital format is positively evaluated, because for citizens, digitalization simplifies communication with the authorities and eliminates corruption risks, and for the state, this process means optimization and transparency in activities.

This article examines the concept of digitalization and its implementation at an enterprise in order to increase its competitiveness on the market. A content analysis of the term “digitalization” was carried out. Under his own vision of the term “digitalization” is understood the process of using, systematizing, and processing incoming information in a digital format and as a result of improving customer service in the business environment.

The article is devoted to the study of new technologies in warehouses; the essence of the “distribution channel” is considered through the analysis of the definitions of this term by various authors; the difference between the supply channel, the goods movement channel and the distribution channel was analyzed; the main changes and problems in the field of distribution over the past few years have been identified; describes the most innovative technologies for digitalization of warehouses.

The article researches the impact of the digitalization and digital transformation process on the construction of functional management systems of modern enterprises. The article materials consider new information opportunities for business models building and business processes organization. Approaches to the improvement of operational processes and their optimization are substantiated. The evidence is given that the possible way to implement digitalization in certain areas may be: the concept (strategy), staff training and education, the new technologies implementation.

       Ukrainian translation by Vitaly Mudrakov from: Stefan, P. (2018). Sehen lernen. Nietzsche, Tramp und die neusten Medien. In Kotzur, M. (Hrsg). Wenn Argumente scheitern. Aufklärung in Zeiten des Populismus, 33-52. Münster: Mentis.

The article is devoted to the interpretation of the regulation and the introduction of digital
technologies in the field of administrative services. The article analyzes the laws and by-laws that
regulate the use of digital technologies in the field of administrative services. The problematic aspects of
the legislative system development are suggested. The legal regulation of the providing of electronic
services and the role of Administrative Service Centers in this process are investigated. The quality of

The urgent question for today is digitizing of documents for the period of Ukrainian national revolution of 1917– 1921. The restored freedom of the press and the need of society to be informed properly led to the appearing of national information space aimed at the full realization of the idea of Ukrainian statehood. Particular note should be done on digitization and open access to media of theWest Ukrainian People’s Republic (ZUNR).