Instagram

INSTAGRAM STORIES AS A TOOL FOR PROMOTING AND SHARING CONTENT IN MASS MEDIA

Social media are a popular channel for promoting and disseminating media content. They help attract audiences, retain them and increase traffic to the media site. The social media Instagram is one of the most popular in the world and media editorial offices often use it for attracting young audiences and popularisation media productions. But on Instagram, hyperlinks are not active in regular posts, which worsen traffic on the media site. Therefore, it is worth looking at a tool like Stories.

THE ROLE OF INSTAGRAM IN POPULARIZING JOURNALISTIC CONTENT

The social network Instagram has long gone beyond the entertainment platform where you can only share photos and short captions to them. Now it is a full-fledged resource for popularizing your own content and sharing it on other social platforms, in particular Facebook. Since its foundation in 2010, this social network regularly optimizes its functions, which simplifies the work for users. Today, every popular domestic media outlet, as well as many powerful persons of the state, is registered in Instagram and get things working well here.

SOCIAL NETWORK INSTAGRAM AS A MODERN PLATFORM FOR POPULARIZATION OF THE JOURNALISTIC CONTENT

Modern domestic journalism tries to imitate the trends of the world’s mass media. This is an extremely positive phenomenon that testifies about globalization and progressiveness. The research is focused around the social network Instagram, which since its foundation has 96 gained great popularity among ordinary users as well as among journalists. The work of a modern journalist in social networks today is extremely necessary both for personal information and for popularizing his content among the audience.