Instagram

This socio-critical study reveals connotations as additional emotional, evaluative, semantic shades of emotions, ideas of anti-Ukrainian stereotypes in Russian social networks Facebook, Instagram, Telegram messengers during Russia’s war of aggression against Ukraine in 2022–2024 for the destruction of the truth, the loss of the audience’s orientation reflex, the instinct of self-preservation through the broadcast of negativism, intolerance towards everything Ukrainian, denial of identity, history, traditions, self-sufficiency of Ukrainians, justification of Russia’s war of aggression.

Alcoholic beverage producers contribute significantly to state budget revenues. Among these beverages, beer holds a substantial share, often serving as a vital aspect of social interaction. To stimulate demand, beer producers engage in proactive marketing strategies. This article aims to examine current trends in the Ukrainian beer market, analyze the social media activities of major producers, and propose strategies for their enhancement.

Mass media have long used social platforms to distribute and promote their content, and it is also an opportunity to attract new readers and advertisers. Women’s online media also actively use various social platforms to inform their readers about the latest news about fashion, beauty, teach them how to take care of their bodies and share important topics. One of the best content sharing platforms for women is Instagram. This social network is one of the most popular platforms in the world.

Social media are a popular channel for promoting and disseminating media content. They help attract audiences, retain them and increase traffic to the media site. The social media Instagram is one of the most popular in the world and media editorial offices often use it for attracting young audiences and popularisation media productions. But on Instagram, hyperlinks are not active in regular posts, which worsen traffic on the media site. Therefore, it is worth looking at a tool like Stories.

The social network Instagram has long gone beyond the entertainment platform where you can only share photos and short captions to them. Now it is a full-fledged resource for popularizing your own content and sharing it on other social platforms, in particular Facebook. Since its foundation in 2010, this social network regularly optimizes its functions, which simplifies the work for users. Today, every popular domestic media outlet, as well as many powerful persons of the state, is registered in Instagram and get things working well here.

Modern domestic journalism tries to imitate the trends of the world’s mass media. This is an extremely positive phenomenon that testifies about globalization and progressiveness. The research is focused around the social network Instagram, which since its foundation has 96 gained great popularity among ordinary users as well as among journalists. The work of a modern journalist in social networks today is extremely necessary both for personal information and for popularizing his content among the audience.