корпоративна соціальна відповідальність

MODERN APPROACHES TO ENTERPRISE CORPORATE SOCIAL RESPONSIBILITY EVALUATION

Purpose. Corporate social responsibility (CSR) is an important feature of modern business. It provides a certain level of voluntary response to social problems, compliance with moral requirements of society. Companies have already realized the benefits of a socially proactive position and are increasingly involved in solving social and environmental problems. This raises the issue of CSR evaluation from a cost / benefit standpoint. The aim of the article is to study the existing approaches to assessing the level of CSR and determine the scope of their use.

Ensuring sustainable development of an enterprise as a prerequisite for social responsibility

The article summarizes the basic theoretical concepts and the formation process peculiarities of social responsibility in the context of sustainable company development.

Using Corporate Social Responsibility tools while forming the enterprise internationalization marketing strategy

The article investigates the possibility of improving the marketing strategy by using new tools, among them the tools of corporate social responsibility at Ukrainian enterprises. The definition of the corporate social responsibility concept is generalized. The main tools of the corporate social responsibility as well as the relationship between these tools and the enterprise internationalization marketing strategy are determined.