Ensuring sustainable development of an enterprise as a prerequisite for social responsibility

Received: October 20, 2016
Accepted: October 20, 2016
Authors:
1
Lviv Polytechnic National University

The article summarizes the basic theoretical concepts and the formation process peculiarities of social responsibility in the context of sustainable company development.

Author raised the issue of building a common platform for dialogue between government, business and society, where social responsibility is the key factor. He considered scientific approaches to defining the concept’s essence of social responsibility which equals to values, because they are the basis of culture and benchmarks for enterprise activity and development. The role and place of social responsibility in a system of sustainable development is also revealed. In particular, the concept of corporate social responsibility as a system of scientifically based ideas, principles and provisions was presented. As well as its role in achieving sustainable development is justified. During the research of sustainable development strategy in general, the author focuses on the concept of corporate stability. This concept is described as a management model, which includes following three aspects: economic, social and environmental.

Author reveals features of the sustainable development strategy principles, which became key-points in shaping the social responsibility concept. Importance of investment for sustainable enterprise development is noted in this article. It was proved, that development of sustainable economic is impossible without the active participation of the government in regulating innovative investment support for companies, that are actively engaged in the implementation of environmental and social programs that make up the socio-economic value to the development of civil society.
A conceptual scheme for sustainable enterprise development process was proposed, as a foundation for the social responsibility growth.

Also, corporate governance features of global companies are covered in current work, main “landmark” of which is the concept of sustainable development, and the main tool – the social responsibility. The article emphasizes the main risks during the integration of strategy for sustainable development in Ukraine, as well as business philosophy of Ukrainian companies. The problems and prospects of building corporate social responsibility in Ukraine are described in this work, on the principles of sustainable development.
It is proved that an effective mechanism for the formation of social responsibility in Ukraine is possible only in case of adequate implementation of relations, principles and values of the corporate sustainability concept.

1. Vlasova T. R. (2013) Social Responsibility of Business: Essence and Trends. Bulletin of the Chernivtsi Trade and Economic Institute. Economic sciences. Issue 1. 52-57. 2. Katan L.I. (2016) Directions of development of management of agroindustrial system of Ukraine: ecological-economic aspect. Retrieved from http://library.kpi.kharkov.ua/Vestnik/2010_8/statiZKatan.pdf. 3. ISO 26000 - Social Responsibility. Retrieved from: http: //www.iso.org/iso/en/home/standards/iso26000.htm. 4. Shportko A.M. (2016) The formation of the concept of sustainable development. Retrieved from: http://www.ztu.edu.ua/ua/science/conference/files/eco_es.../ShportkoAM.doc. 5. Kvyatkovskaya L. A. (2013) Realization of the principles of the concept of sustainable development in the enterprise. Bulletin of social and economic research. Issue 1. 85-89. Retrieved from: http: //nbuv.gov.ua/j-pdf/Vsed_2013_1_14.pdf. 6. OECD / DAC. (2001) Strategies for Sustainable Development: Practical Guidance for Development Cooperation. OECD: Paris. Retrieved from: http://www.oecd.org/dataoecd/34/10/2669958.pdf. 7. Prokopenko O. V. (2014) Sustainable development of the enterprise, region, society: innovative approaches to security. Monograph. Poland: "Drukarnia i Studio Graficzne Omnidium", P. 474. 8. How Enterprises Manage Sustainability: Mckinsey Global Survey Results. Retrieved from: https://www.mckinseyquarterly.com. 9. The site of the company "P & G" Retrieved from: http://www.pg.com.ua/social_responsibility.htm. 10. Marchuk L.P. (2014) Social Responsibility as Defining Strategy for the Development of Modern Business. Scientific Bulletin of Nikolayev State University named after V.O. Sukhomlynsky. Series: Economic Sciences. Vip. 5.2. 51-56.