The specifics of the situation on the Ukrainian honey market and the US honey market are identified. The key features and factors influencing the development of these markets are identified in order to optimise their export strategies. The article analyses the volumes of honey production and consumption in Ukraine and the USA and identifies the specifics of export-import activities of honey producers in the studied honey markets.
Planning to increase the competitiveness of an enterprise is an important factor in ensuring its sustainable development in the context of expanding foreign economic activity. The effective functioning of an enterprise is impossible without a qualitative assessment of the level of its competitiveness, especially in the field of service provision, which is characterized by high variability of characteristics. That is why it is relevant to apply a systematic approach to assessing the competitiveness of services using integral indicators.
The contemporary business landscape is marked by high dynamism and intense competition, compelling businesses to seek novel strategies to achieve success. Integration strategies, which involve the amalgamation of resources and competencies from different companies to achieve shared goals, constitute a crucial tool in this pursuit.
The purpose. The aim of the study is to investigate the trends in the development of the sugar market in Ukraine, taking into account the trends in the global sugar market.
The objectives of the study are as follows:
– to analyse certain parameters of the global sugar market;
–- studying the specifics of the sugar market in Ukraine and its export-import potential in the context of macroeconomic and geopolitical disturbances;
– studying the impact of the beet industry on the efficiency of the sugar market in Ukraine.