The contemporary business landscape is marked by high dynamism and intense competition, compelling businesses to seek novel strategies to achieve success. Integration strategies, which involve the amalgamation of resources and competencies from different companies to achieve shared goals, constitute a crucial tool in this pursuit.
The purpose. The aim of the study is to investigate the trends in the development of the sugar market in Ukraine, taking into account the trends in the global sugar market.
The objectives of the study are as follows:
– to analyse certain parameters of the global sugar market;
–- studying the specifics of the sugar market in Ukraine and its export-import potential in the context of macroeconomic and geopolitical disturbances;
– studying the impact of the beet industry on the efficiency of the sugar market in Ukraine.