Analysis of the Honey Market in Ukraine and the USA

2025;
: pp. 373 - 386
1
Lviv Polytechnic National University Department of Business Economics and Investments
2
Lviv Polytechnic National University Department of Business Economics and Investments

The specifics of the situation on the Ukrainian honey market and the US honey market are identified. The key features and factors influencing the development of these markets are identified in order to optimise their export strategies. The article analyses the volumes of honey production and consumption in Ukraine and the USA and identifies the specifics of export-import activities of honey producers in the studied honey markets. The capacity and shares of the leading enterprises in the honey market in Ukraine and the USA in 2022-2023 are calculated based on the parameter of revenue from honey sales. An assessment of the concentration of the honey markets of Ukraine and the United States is carried out using index methods of evaluation. Based on the results of the assessment, strategic directions for the development of the honey markets of Ukraine and the USA are proposed.

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