мотивація

Relationship between motivation and evaluation of the personnel in the enterprise management system as a purposeful influence on employees’ performance is substantiated; the new tasks set before employees in modern challenging conditions are outlined. There are defined today’s new challenges that are becoming a reality and are determining the new tasks set for national management. The basic essential components of personnel motivation and evaluation are presented; the content analysis of the personnel assessment tasks depending on manifestation of specific trends in society is made.

The article highlights the importance of modernization of enterprises in the conditions of  rapid scientific and technological progress and fierce competition in the domestic and foreign markets. It is shown that only entrepreneurs can effectively function that modernizes its material base, especially technological equipment. It impossible to apply the latest technology using the old and worn-out equipment.

The article proves that in Ukraine the conditions are created for the formation of start-ups on the platform of universities. It is proved that all participants of start-ups – companies, firms, universities, teachers, students etc. – have a clear motivation. The recommendations are made on the basis of research for legislative consolidation of some elements motivating the innovation process. The methods are obtained for creating and managing start-ups on the platform of Universities at the present stage of Ukrainian economy development. 

An attempt is made to analyze and generalize the effect of main organizational and technical as well as economic factors which can accelerate increase of competitiveness of the industrial production potential of Ukraine. Their content and scope of influence in the dynamic conditions of scientific and technical progress acceleration and hard competition are described. 

The article deals with the social aspects of the personnel motivation in accordance with the current trends of humanization of the economic life and intellectualization of the society. The role of socialization as a motivational policy factor is described. The main tasks of the enterprise social policy are studied and  motivational tools are proposed.