Propaganda Technique of Enemy Dehumanization: Sociocommunicative Dimension
The study explores the impact of the propaganda technique of enemy dehumanization on the Russian audience within the context of the Russia-Ukraine conflict, with a focus on sociocommunicative aspects. The research examines the nature of fake messages spread through Russian Telegram channels, their influence on emotional, cognitive, and behavioral perception, and the classification of user reactions. The analysis helps to understand the mechanisms through which hostility is formed via dehumanization, evaluate audience engagement, and develop strategies to counter propaganda narratives.