ЗМІ

Beginning in 2014, the occupied Crimea is undergoing change both in the political-legal sphere and in the information. The mass media are most affected by the harassment of the new government. The mass media was forced to immediately change the registration and start acting in the interests of the Kremlin. In the event of a refusal, the editions, radio stations and TV channels were closed, searched and seized of all the materials produced. Journalists were threatened and persecuted.

The social journalism objectives which are realized in the process of the mediation of social reality improve the variety of models of media actions. Through it, in the informational circuit are putted materials which model a civil perception of the reality, induce to citizens the feeling of an ownership and the participation in social life, suggest the possible solutions for solving the problems, and generate the optimal conditions for free implication of citizens in public dialog etc.

This article raised the issue of the influence of psychological triggers in traditional and new media on their recipients, particularized their peculiarities, types, and disclosed the scheme of resistance to the influence of the mass media triggers for the first time in journalism.

Manipulative mass media use emotional stereotypes as psychological triggers that automatically cause the reaction which was foreseen by manipulators: alarm, fear, panic.

Mass media zrewolucjonizowały życie współczesnego człowieka. Stały się ważnym źródłem informacji, narzędziem kształtowania różnych postaw i zainteresowań. Ich znaczenie jest szczególnie widoczne w rosnąco lawinowym cyfrowym komunikowaniu społecznym.