ЗМІ

Russia’s full-scale war against Ukraine has shaken stability and peace in the world. The daily destruction of infrastructure as a result of enemy shelling, the deaths of military and civilians, missile terror and other events at the front pose a threat not only to Ukraine but to the entire world. That is why this topic is in the field of view of all quality media in Ukraine and other countries, especially the United States. After all, it is America that is our main partner and actively assists in the fight against the enemy.

The development of social networks, personalized assistants, chatbots, and computational algorithms makes the media think about new prospects. Users have long departed from the format of receiving information through one channel. Today, audiences consume content through a variety of channels, from paper noses to receiving data through eyepiece lenses. Under these conditions, journalism must experiment, because no one can predict the trajectory of further transformations of the media system.

Information wars have long been used as a full-fledged weapon against the enemy, using both manipulation and completely fake messages. The methods used to disseminate false media messages by their authors are completely different, but the goal is almost always the same - to make the target audience that consumes information, believe and be influenced.

The first mention of fake news comes from the seventeenth century. Newspaper duck — this is what they call false, falsified and unverified information distributed in the media. According to one version (and many of them), the occurrence of the expression is associated with an anecdote of the Belgian journalist Cornelissen, who once published quite seriously, as if a scientific message, an anecdote about the greed of ducks. Some scientist chopped, say, a duck into small pieces and gave “for breakfast” to other nineteen ducks.

The heading in the media plays a special role, as it is not just an element of the material submitted to the publication, but also a reflection of the basic idea of the journalistic text. With the right title you can attract the attention of potential readers, intrigue, interest. However, a poorly written headline to important and interesting information can make the material unnoticed by readers. Thus using manipulative influence on the audience is used with the help of headings, because very often potential recipients make conclusions about the whole publication by the title itself.

Modern domestic journalism tries to imitate the trends of the world’s mass media. This is an extremely positive phenomenon that testifies about globalization and progressiveness. The research is focused around the social network Instagram, which since its foundation has 96 gained great popularity among ordinary users as well as among journalists. The work of a modern journalist in social networks today is extremely necessary both for personal information and for popularizing his content among the audience.

In times of intense competition on the media, every editorial online media is constantly searching for the best selling method of its information product. Every editor of the online 82 media is think about the question: as soon as possible and best to deliver the publication to the audience and encourage them to read, but at the same time adapting to the needs of each reader. There are many tools for promoting media products on the Internet, and every year they improve and change, and appear new tools promotion media on the internet.

Problem .For all the undisputable good that mass media have afforded the society, they are as well known to be exploiting on a high scale the means of manipulation which results in the public being deceived or told half-truth, information distorted, an individual recipient misled. Elucidating the means and markers of manipulation in a media text constitutes a formidable problem of media linguistics. It cannot be otherwise because it is the nature of manipulation to hide the means of its impact.

Beginning in 2014, the occupied Crimea is undergoing change both in the political-legal sphere and in the information. The mass media are most affected by the harassment of the new government. The mass media was forced to immediately change the registration and start acting in the interests of the Kremlin. In the event of a refusal, the editions, radio stations and TV channels were closed, searched and seized of all the materials produced. Journalists were threatened and persecuted.

The social journalism objectives which are realized in the process of the mediation of social reality improve the variety of models of media actions. Through it, in the informational circuit are putted materials which model a civil perception of the reality, induce to citizens the feeling of an ownership and the participation in social life, suggest the possible solutions for solving the problems, and generate the optimal conditions for free implication of citizens in public dialog etc.