ЗМІ

This article explores the image of Poles in the Ukrainian mediaspace during the Russo-Ukrainian war, focusing on the period from 2022 to 2024. Using qualitative content analysis of Ukrainian regional media, the study examines how Polish-Ukrainian relations have been framed in the context of war, humanitarian aid, historical narratives, and geopolitical alliances. The research identifies dominant themes in media discourse, including Poland’s role as a key ally in Ukraine’s resistance, a provider of refuge and humanitarian support, and a long-standing historical partner.

Advertising is an important component for the financial well-being of mass media. Therefore, editorial offices constantly strive to attract more advertising and advertisers. Currently, a popular platform for placing and promoting advertising messages for mass media is Facebook.

Russia’s full-scale war against Ukraine has shaken stability and peace in the world. The daily destruction of infrastructure as a result of enemy shelling, the deaths of military and civilians, missile terror and other events at the front pose a threat not only to Ukraine but to the entire world. That is why this topic is in the field of view of all quality media in Ukraine and other countries, especially the United States. After all, it is America that is our main partner and actively assists in the fight against the enemy.

The development of social networks, personalized assistants, chatbots, and computational algorithms makes the media think about new prospects. Users have long departed from the format of receiving information through one channel. Today, audiences consume content through a variety of channels, from paper noses to receiving data through eyepiece lenses. Under these conditions, journalism must experiment, because no one can predict the trajectory of further transformations of the media system.

Information wars have long been used as a full-fledged weapon against the enemy, using both manipulation and completely fake messages. The methods used to disseminate false media messages by their authors are completely different, but the goal is almost always the same - to make the target audience that consumes information, believe and be influenced.

The first mention of fake news comes from the seventeenth century. Newspaper duck — this is what they call false, falsified and unverified information distributed in the media. According to one version (and many of them), the occurrence of the expression is associated with an anecdote of the Belgian journalist Cornelissen, who once published quite seriously, as if a scientific message, an anecdote about the greed of ducks. Some scientist chopped, say, a duck into small pieces and gave “for breakfast” to other nineteen ducks.

The heading in the media plays a special role, as it is not just an element of the material submitted to the publication, but also a reflection of the basic idea of the journalistic text. With the right title you can attract the attention of potential readers, intrigue, interest. However, a poorly written headline to important and interesting information can make the material unnoticed by readers. Thus using manipulative influence on the audience is used with the help of headings, because very often potential recipients make conclusions about the whole publication by the title itself.

Modern domestic journalism tries to imitate the trends of the world’s mass media. This is an extremely positive phenomenon that testifies about globalization and progressiveness. The research is focused around the social network Instagram, which since its foundation has 96 gained great popularity among ordinary users as well as among journalists. The work of a modern journalist in social networks today is extremely necessary both for personal information and for popularizing his content among the audience.

In times of intense competition on the media, every editorial online media is constantly searching for the best selling method of its information product. Every editor of the online 82 media is think about the question: as soon as possible and best to deliver the publication to the audience and encourage them to read, but at the same time adapting to the needs of each reader. There are many tools for promoting media products on the Internet, and every year they improve and change, and appear new tools promotion media on the internet.

Problem .For all the undisputable good that mass media have afforded the society, they are as well known to be exploiting on a high scale the means of manipulation which results in the public being deceived or told half-truth, information distorted, an individual recipient misled. Elucidating the means and markers of manipulation in a media text constitutes a formidable problem of media linguistics. It cannot be otherwise because it is the nature of manipulation to hide the means of its impact.