The article examines the potential for the development of professional and amateur winter sports infrastructure in Kremenets town, Ternopil region. On the basis of pre-project studies, a project concept for the development of winter sports infrastructure in Kremenets town was developed. The expediency of expanding the existing material base of winter sports and supplementing it with new facilities, in particular, the creation of an educational and recreational center for alpine skiing in the Volovytsia mountain within the city limits, is substantiated.
The following methods were used during the research: content analysis of scientific, normative, archival materials and urban planning documentation; field surveys with analysis of residents' movement trajectories; comparative analysis of the design experience of winter tourism and sports centers in Ukraine and abroad; monitoring of some of these complexes visitors behavior; analysis and evaluation of the natural and urban planning potential of the city territory; analysis of technical, ecological and socio-economic aspects related to the design of a new center of winter sports in Kremenets.
The principle approaches to the formation of the concept of winter sports infrastructure development in the Kremenets town, Ternopil region are defined: the application of a systemic approach with the modernization of the existing resource base and the combination of new facilities with the existing ones with the help of convenient transport and pedestrian connections; ensuring a sufficient number of beds for reception and accommodation of athletes in the city; taking into account the visual relationships between the planned centers of winter sports and the landscape and architectural dominants of the city; taking into account the value of natural landscapes when choosing the location of the planned complexes of winter recreation and sports.
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