1. SCIA-2025
  2. Proceedings
  3. Platforms’ Social Impact in Times of Disruptions: Cases of Uber and Airbnb During the War in Ukraine

Platforms’ Social Impact in Times of Disruptions: Cases of Uber and Airbnb During the War in Ukraine

SCIA-2025.
2025;
Volume 4107
Authors: 

M. Kostyukova1, J. Windsperger1 and C. Strauss1

  1. University of Vienna

Businesses, particularly those operating in Ukraine and Russia directly, have faced significant disruption with the beginning of a full-scale invasion in Ukraine. Some have utilized this crisis as an opportunity to adapt, innovate, and prioritize helping over profitability. Such actions, while bold and cost-intensive, demonstrate a shift toward social responsibility in times of crises. This study explores how platforms can simultaneously support societal well-being and achieve long-term benefits for themselves when faced with high-magnitude crises. 

social impact
corporate social responsibility
external disruptions
innovation
digital platforms
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