corporate social responsibility

The article substantiates the need for a strategic approach to corporate social responsibility (CSR) in the modern business world. The formation of a CSR strategy is considered as part of proactive management and strategic management, as well as a tool for promoting sustainable development. A comparative description of charity and CSR is given. The author's definitions of the terms “strategy” and “CSR strategy” are formulated. The existing approaches to determining the stages of CSR strategy formation were analyzed, and an own algorithm was proposed.

The theoretical and methodological aspects of formation of social responsibility of business enterprises are defined as a necessary component of adaptation of the international and domestic experience for ensuring the sustainable development of corporate social responsibility in Ukraine. The interaction and zones of responsibility of public authorities, business structures, trade unions, non-profit organizations and other stakeholders, are analysed.

Purpose. Corporate social responsibility (CSR) is an important feature of modern business. It provides a certain level of voluntary response to social problems, compliance with moral requirements of society. Companies have already realized the benefits of a socially proactive position and are increasingly involved in solving social and environmental problems. This raises the issue of CSR evaluation from a cost / benefit standpoint. The aim of the article is to study the existing approaches to assessing the level of CSR and determine the scope of their use.

The scientific article considers the issues of corporate social responsibility management. The main approaches to evaluating the effectiveness of the implementation of corporate social responsibility measures are considered and the basic principles of evaluating the corporate social responsibility management system are determined.

Corporate social responsibility (CSR) is a concept, which is trending in different parts of the world. According to the academic literature there are differences in understanding of corporate social responsibility in economically developed markets (societies where stakeholder activism is well accepted) and emerging markets (economically driven). The idea of the current article is to research, whether companies from emergent markets are following their counterparts from well-developed markets in terms of CSR through studying CSR reports.

The features of evaluation of corporate social responsibility at the enterprise are considered, on the basis of which the effectiveness of forming a corporate social report is based. Continuous interaction of the company with society implies the search for new methods of their interconnection. One of such methods will be the formation of corporate-social report of the enterprise. Adherence to a unified corporate social reporting structure will contribute to the effectiveness of such evaluation.

The article summarizes the basic theoretical concepts and the formation process peculiarities of social responsibility in the context of sustainable company development.

А concept of social responsibility of an enterprise in the context of planning and implementing its development strategy is investigated in the article. Nowadays company competitiveness in related not only to the price of its products, production conditions, business conditions but also to its corporate social responsibility (CSR). The idea of CSR involves building the shared value and creating utility for both the company itself and the society or the environment.