METHODS OF USING SOCIAL NETWORKS BY UKRAINIAN JOURNALISTS

The article identifies the positive and negative aspects of using social networks in the performance of professional duties of journalists. It was found that with the development of social networks, the journalist’s life became easier. After all, it has become easier to search for information, more access to sources and people who can comment on certain events. Access to sources and individuals who can comment on certain events has also been greatly facilitated. Access to politicians, public figures and celebrities who can be written on social networks has also been greatly facilitated. In the process of research, the method of systematic study and analysis of individual social networks, such as Facebook, Twitter, Instagram, Foursquare, Tik Tok, was used to write the article. As well as through systematization, analogy and generalization, the materials of in-depth interviews conducted specifically for this study were studied. 

Research has shown that journalists can use social networks in different ways in their work. Much depends on the specifics of the job, the tasks and responsibilities of the journalist. That is why the specific cases, situations and experiences of media workers are important, which show how best to use social networks at work depending on the needs and tasks of the journalist, as well as his editorial office and company. This paper outlines the main features and characteristics of social networks, identifies ways to use them by journalists, describes the positive and negative aspects of the use of social networks. It is also analyzed which social networks are suitable for the use of certain tasks in the work of a journalist. Researchers outlined the main opportunities and benefits of using social networks by various organizations and companies, and part of the focus was on the use of this tool by employees of media companies. However, there is no single policy, rules and guidelines for use yet. In general, the tasks set and solved in the research process do not cover the topic of social networks. Further research can be provided on the features and characteristics of social networks, their use by journalists.