: 50-56
V’yacheslav Chornovil Galician College

There is little research on how online journalists work to convince the public, on how online media technologies work. This article presents the research results of theoretical research on the possibility of convincing users in the sociopolitical and socioeconomic aspects of understanding content.

Therefore, many users are well aware of the creation and consumption of information within the functional boundaries of the Internet, analyzing the goal of identifying gaps in the individual meaning of the audience about the content. The objective of this article is to highlight the phenomenon of solipsism in online journalism as a standard postmodernist attempt of journalists to embed their own social experience in the individual space of man.

As a results of processing the material, we came to the following conclusions.

1. The hypothesis of solipsism in online journalism assumes a certain level of civic competence.

2. The formation of strong organizational and content links between Internet media and its regular audience is generally identified by the interests, programs and forms of such actions that have value.

3. The production of online media of its own content prefers a clearly defined sociopolitical line, which leads to the suppression of idiosyncrasy, diversity and dissent.

 4. The context of solipsism establishes the freedom of the audience up to its right to neglect the activities of the media in general.

5. The author can react painfully and effectively in any available way to the activities of any Internet publication.

6. The audience can act as a separate author-each content, which evaluates the practice of any online publication, using, in particular, places of mass communication.

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