Effective usage of considerable potential of Ukrainian mining enterprises is being hampered because innovative ideas are not implemented. As Ukrainian international policy is EU oriented, the country’s industries should be developed on the basis of innovative potential priority. Based on the established tendencies of innovative activity in the EU countries, the position of Ukraine in this process was determined. A scientific idea of using assessment of impact of natural factors on the enterprise’s performance as an instrument of implementing innovation diffusion into mining industry of the country is realized in the paper. This enables determination of perspectives of attracting innovations.