Volume 6, Number 2, 2024 | Academic Journals and Conferences

In this Number

(34 papers)

Management

Application of a Test Survey System Based on Cluster Analysis and Machine Learning in the Tasks of Professional Selection of Specialists

B. Boiko, I. S. Protsyk

pp. 1 - 16

Formation of a Model for Managing a Company's Foreign Economic Activity Based on the Principles of Sustainable Development

M. H. Bortnikova, N. R. Stasyuk, Ya. P. Radchenko

pp. 17 - 25

Digital Marketing: Features and Perspectives of Application in Ukraine in Conditions of Full-Scale War

N.I. Horbal, S.V. Slipachyk

pp. 26 - 38

The Impact of Business Analytics on Corporate Management: Opportunities and Challenges

Z.P. Dvulit

pp. 39 - 47

Application of Innovative Tools to Optimize Business Processes of Enterprises in the Context of European Integration: Challenges and Prospects

A.S. Zaverbny, Ya.O. Sharovskii

pp. 48 - 56

SMM Strategy as an Effective Business Acceleration Tool

Z.О. Koval, A. D. Tkachenko

pp. 57 - 65

The Impact of Integration Strategies on Business Growth and Value Chain Development

G. Myskiv, Ye.Tahiyev

pp. 66 - 76

Instability of the Operating Environment as a Factor of Financial Risks for the Enterprise

I. Pasinovych, V. Hutak, L. Peretiatko

pp. 77 - 86

Recommendations for Implementing Artificial Intelligence Tools in the Management of Tradeukrservice, Llc for Entry Into Foreign Markets

N. Ya. Petryshyn, S. Ya. Novytska, O. P. Podra

pp. 87 - 101

Corporate Culture in a Cross-Cultural Environment: Meaning and Functions

Kh.S. Peredalo, S. R. Hlyva

pp. 102 - 108

Use of the Design-Thinking Concept in the Process of Performing a Business Analysis at the Enterprise in the Conditions of Foreign Economic Activity

O. P. Podra, S.R. Chebeniak

pp. 109 - 118

Domestic and Foreign Experience in the Development of Management Systems of Recreation Enterprises

О. O. Pshyk-Kovalska, Y. R. Goi

pp. 119 - 126

Business Model Designing in the Conditions of Rapid Development of International E-commerce

M. V. Ruda, N.A. Todoshchuk

pp. 127 - 137

Trends in Development of Digital Literacy of the Staff of Medical Institutions

Y. S. Sytnyk, M.V. Tarkanii

pp. 138 - 151

Entrepreneurship

The Role of Business Analytics in the Era of Big Data: New Opportunities for Managerial Decision-Making

Z.P. Dvulit, L. V. Maznyk

pp. 152 - 165

Transformation of Approaches to the Formation of Strategic Opportunities of Enterprises in Conditions of Uncertainty

Z.О. Koval

pp. 166 - 175

Digital Technologies in the Promotion of Insurance Products on the Market

N. S. Kosar, N. Ye. Kuzo

pp. 176 - 185

Challenges of Startups and Ways to Overcome Them

I. V. Lytvyn, D. Fedorovych

pp. 186 - 195

Strategic Aspects of Digital Business Transformation

O.G. Melnyk, M. V. Ruda

pp. 196 - 209

Scaling Ukrainian business to the European market

O.G. Melnyk, V.-R. Sohan

pp. 210 - 219

The Influence of the Activities of Transnational Corporations on the Development of Ukrainian Business Under the Conditions of Marital State

U. I. Motorniuk, S.V. Slipachyk

pp. 220 - 229

Development of Cooperation Between Enterprises and Universities in the Sphere of Information Technologies

Т. Kharkhalis

pp. 230 - 236

Management of the National Economy

Essence and Determinants of Global Food Security

O. Adamovskyi, O. Myskiv

pp. 237 - 245

Global Challenges: Economic and Social Aspects

I. A. Dernova, T. M. Borovyk

pp. 246 - 257

Prospects for the Development of International Economic Relations Between Ukraine and Kuwait

А. O. Bosak, O.Yu. Hryhoriev, O.I. Romaniuk

pp. 258 - 268

Development of Ukrainian Startup Ecosystem in the Time of War: Problems and Challenges

Oleh Duma, H. Ya. Kachmar

pp. 269 - 285

Problems and Prospects of the Development of Green Logistics

O.I. Dorosh, Yu. V. Oherchuk, Y. Plish

pp. 286 - 295

Peculiarities of Financial and Credit Liechtenstein Systems

N. I. Kara , A.A. Мarych

pp. 296 - 308

Conceptual Basics of International Innovation Policy Formation

M. Odrekhivskyі, U. Kohut, M.O. Bahlai

pp. 309 - 322

Foreign Trade Position of Ukraine in the Eu: Study of Change Trends During the Period of Marital Status

O. Pyroh, N. Kolinko, N. Berdeі

pp. 323 - 332

The Strategy for Addressing the Challenges of Global Oil Market Globalization: Diversification of Energy Sources and Development of Renewable Technologies in Ukraine

N.V. Pryamukhina, D.M. Donets

pp. 333 - 341

Study of Approaches to the Formation of a Strategy for Increasing the Investment Attractiveness of the Region (on the Example of the Rivne Region of Ukraine)

I. S. Protsyk, Y.S. Volchetska

pp. 342 - 356

Assessment of the Financial Stability of the Banking System of Ukraine in the Conditions of External Disturbance

N. Y. Seliuchenko, V. Radchenko

pp. 357 - 364

Sunflower Oil Market Research in the World and Ukraine

O. Ye. Shandrivska, N. S. Pytulyak, O. I. Hreb

pp. 365 - 382