Analyzing the state of the economy of the present day we see the need of use of innovative processes, as a basis of high-quality shifts. Under modern conditions of economic activity the innovation becomes a driving force of economic, technological, political, ecological and social development of society.
The article reveals the essence of the notion of ‘guerilla marketing’, analyzes foreign experience of its usage in the system of enterprise management, provides detailed research on its condition and prospects due to the implementation of ‘guerilla marketing’ in Ltd. ‘Misto-D’ and thus defines the effectiveness of its applying. It is emphasized that guerrilla marketing is one of the most popular marketing tools that provides effective promotion of goods and services on the market with the lowest costs.
The article considers the problem of personnel management as a key element for provision of normal and effective development of an enterprise in the present day economic conditions. Timeliness of investigation of conditions of dynamic and impactful personnel motivation enhancement mechanism creation has been elucidated. On the basis of analysis of personnel motivation viewed as a function of management activities, strategic principles and procedures for effective corporate motivation mechanism creation have been determined.
In a highly competitive market enterprises, to increase production and sales, have to invest heavily in the development of stock capital. They make major construction, reconstruction, modernization, purchase and create their own noncurrent assets and other tangible and intangible fixed assets. Such activity of the company is referred to as the activity of capital investment. Its effective operation requires system management on the principles of autonomy and commercialization.
The paper studied the theoretical and practical aspects of the financial sphere in the process of innovation project. The characteristic of the term "innovation project". Considered an innovative project stage and given them a description. This definition of the term "business plan". Characterized sources of funding for innovative projects. The detailed analysis of internal and external sources of funding. An assessment of the financing innovation of domestic enterprises. The correlation between spending on innovation activities of enterprises.
The economic crisis in the country, the limited capacity to attract foreign capital actualize the need to find internal resources for investing development at all levels: from the state to a settlement and an individual enterprise. One way to find solutions to these problems using relatively free assistance is crowdsourcing. The article examines the main factors that influence the success of crowdsourcing projects locally. Identification of these factors is based on the analysis of successful examples of crowdsourcing projects for solving problems of local development in Ukraine.
The article singles out features of SMEs, differences in the behavior of small and medium-sized businesses compared with large enterprises, and, consequently, the main features of the modern management of small and medium businesses.
The basic concepts of quality of city environment are considered, going near the management of quality of city environment, state of city environment for today, lacks of management, raising of task of quality management of city environment. The system of aims of quality management of city environment, choice of indexes of quality on the basis of this system and conceptual model of quality management, is offered.
The article raises questions of administrative and legal status of executive power. Expands the system of executive power, forms and methods of work. The features of the construction and operation of executive agencies, their structure, function, scope and nature of competence, the relationship between the organs of higher and lower levels.
The article raises questions of the role and place of the head in the management of executive agencies. Disclosed are three types of leaders: authoritarian, democratic and liberal. We consider the individual characteristics of leader traits, business, moral, social and psychological qualities which should have a perfect leader.