mass media

Abstract. The purpose of this article is to systematize and summarize information on the impact of the «information bubble» effect on the formation of public opinion in the context of the «United News» telethon. Analysis of the «information bubble» effect in the context of the «United News» telethon reveals important aspects of the influence of mass media on the formation of public opinion in wartime.

Advertising is an important component for the financial well-being of mass media. Therefore, editorial offices constantly strive to attract more advertising and advertisers. Currently, a popular platform for placing and promoting advertising messages for mass media is Facebook.

The object of research is the theoretical foundations of mass communication, and the subject is a scientific analysis of the theory of mass communication (basic concepts, intersection with other related sciences, types of mass communication, its postulates and laws). The goal is to build theoretical foundations for one of the possible concepts of mass communication theory. Research methods: analysis; comparison; formalization; synthesis.

When it comes to the beauty of social communication content, you immediately imagine a beautiful report with excellent descriptions, juicy images, and creative author's finds. However, modern social communications are so rapidly trying to convey content to their audience that they prioritize the need for real (or around reality) content wrapped in a shell of genre requirements (or a set of such requirements), rather than bright images and feelings.

The importance of effective interaction of public society institutions with state authorities is analyzed, because civil society institutions ensure the provision of high-quality and cost-effective social services, the organization of private individuals and legal entities under private law to independently satisfy their interests without additional financial or administrative costs from the state; spread of charity and provision of targeted and operational charitable assistance; participation in decision-making and thus ensuring greater effectiveness of decisions taking into account the in

The article analyzes the essential features of informational military aggression that distinguish it from war in the traditional sense. The significant features of informational aggression, which are relevant to the current Ukrainian situation, are singled out, namely: non-force nature, lack of submission to physical laws (no mass, weight, size, temperature, etc.); non-linearity, i.e.

Society always tries to be as informed as possible, especially if it concerns the political sphere. In the pre-election period, when the level of political activity increases, the information space becomes the field of their power struggle. The media have always been a kind of reference point in choosing the political sympathies of the addressees, and the content of the media shaped the attitude of these addressees toward reality. Since the public's responsibility for its political choices is high, the audience must always identify political advertising in any form.

Memes have now become an integral part of media content. Newsrooms create their own humorous images and publish the most popular ones. Memes have also become the “heroes” of publications and an important decoration of journalistic materials. Memes are mostly informative images, often humorous, that convey news and facts in a funny, original and interesting way. Such images often become viral and attract attention. During the war, we have seen a large number of humorous images appear in journalistic materials, on media pages in social networks and messengers.

Russia’s full-scale war against Ukraine has shaken stability and peace in the world. The daily destruction of infrastructure as a result of enemy shelling, the deaths of military and civilians, missile terror and other events at the front pose a threat not only to Ukraine but to the entire world. That is why this topic is in the field of view of all quality media in Ukraine and other countries, especially the United States. After all, it is America that is our main partner and actively assists in the fight against the enemy.

The article analyzes the functioning of printed mass media – local periodicals, regional press, and all-Ukrainian newspapers and magazines during the first period of full-scale Russian invasion. Three groups of periodicals are distinguished. Local publications that have stopped publishing and stopped media business for an indefinite period of time. Newspapers that temporarily closed their activities changed the location of the editorial office and resumed publication in an online format in a relatively short period of time.