mass media

When it comes to the beauty of social communication content, you immediately imagine a beautiful report with excellent descriptions, juicy images, and creative author's finds. However, modern social communications are so rapidly trying to convey content to their audience that they prioritize the need for real (or around reality) content wrapped in a shell of genre requirements (or a set of such requirements), rather than bright images and feelings.

The importance of effective interaction of public society institutions with state authorities is analyzed, because civil society institutions ensure the provision of high-quality and cost-effective social services, the organization of private individuals and legal entities under private law to independently satisfy their interests without additional financial or administrative costs from the state; spread of charity and provision of targeted and operational charitable assistance; participation in decision-making and thus ensuring greater effectiveness of decisions taking into account the in

The article analyzes the essential features of informational military aggression that distinguish it from war in the traditional sense. The significant features of informational aggression, which are relevant to the current Ukrainian situation, are singled out, namely: non-force nature, lack of submission to physical laws (no mass, weight, size, temperature, etc.); non-linearity, i.e.

Society always tries to be as informed as possible, especially if it concerns the political sphere. In the pre-election period, when the level of political activity increases, the information space becomes the field of their power struggle. The media have always been a kind of reference point in choosing the political sympathies of the addressees, and the content of the media shaped the attitude of these addressees toward reality. Since the public's responsibility for its political choices is high, the audience must always identify political advertising in any form.

Memes have now become an integral part of media content. Newsrooms create their own humorous images and publish the most popular ones. Memes have also become the “heroes” of publications and an important decoration of journalistic materials. Memes are mostly informative images, often humorous, that convey news and facts in a funny, original and interesting way. Such images often become viral and attract attention. During the war, we have seen a large number of humorous images appear in journalistic materials, on media pages in social networks and messengers.

Russia’s full-scale war against Ukraine has shaken stability and peace in the world. The daily destruction of infrastructure as a result of enemy shelling, the deaths of military and civilians, missile terror and other events at the front pose a threat not only to Ukraine but to the entire world. That is why this topic is in the field of view of all quality media in Ukraine and other countries, especially the United States. After all, it is America that is our main partner and actively assists in the fight against the enemy.

The article analyzes the functioning of printed mass media – local periodicals, regional press, and all-Ukrainian newspapers and magazines during the first period of full-scale Russian invasion. Three groups of periodicals are distinguished. Local publications that have stopped publishing and stopped media business for an indefinite period of time. Newspapers that temporarily closed their activities changed the location of the editorial office and resumed publication in an online format in a relatively short period of time.

The article analyzes the Ukrainian experience of using media mystification in the content of all-Ukrainian TV channels. An actual problem is the use of the genre of hoax in the content of all-Ukrainian TV channels, with the help of which journalists demonstrate fake news or fabricated programs on television as real in the country and abroad. The scientific approaches of scientists to the definition of the concept of "media mystification" are analyzed.

The media market is developing rapidly. Mass media on the Internet are convergent, creating and publishing photo, audio and video content along with text. Therefore, it is not surprising when, for example, newspapers/magazines create video materials, and TV channels create audio productions.

Social media are a popular channel for promoting and disseminating media content. They help attract audiences, retain them and increase traffic to the media site. The social media Instagram is one of the most popular in the world and media editorial offices often use it for attracting young audiences and popularisation media productions. But on Instagram, hyperlinks are not active in regular posts, which worsen traffic on the media site. Therefore, it is worth looking at a tool like Stories.