mass media

INSTAGRAM STORIES AS A TOOL FOR PROMOTING AND SHARING CONTENT IN MASS MEDIA

Social media are a popular channel for promoting and disseminating media content. They help attract audiences, retain them and increase traffic to the media site. The social media Instagram is one of the most popular in the world and media editorial offices often use it for attracting young audiences and popularisation media productions. But on Instagram, hyperlinks are not active in regular posts, which worsen traffic on the media site. Therefore, it is worth looking at a tool like Stories.

TIKTOK AS A PERSPECTIVE CHANNEL PROMOTION FOR MEDIA

The TikTok as a social network is gaining popularity very quickly. Two years ago, it was not taken seriously, it was considered as a platform for teenagers, where there is nothing but dancing and flash mobs. But now the situation has changed vice versa. TikTok is rapidly increasing its audience and content is also changing. Nowadays, not only musicians but also doctors, deputies, lawyers, advertisers, motorists, and representatives of other professions are actively maintaining and developing their accounts there. Accordingly, the attitude to this social network has also changed.

Theoretical and methodological principles of development of the communicative system of public administration

The necessity of forming a communicative system of public administration as a way of ensuring the coordination of activities of state, self-governing, public and media authorities in management of social processes is grounded. The theoretical and methodological principles of formation of the communicative system of public management and its structural and functional model are defined.

CHAT BOTS AS A TOOL FOR POPULARIZATION OF MEDIA MATERIALS

The development of social networks, personalized assistants, chatbots, and computational algorithms makes the media think about new prospects. Users have long departed from the format of receiving information through one channel. Today, audiences consume content through a variety of channels, from paper noses to receiving data through eyepiece lenses. Under these conditions, journalism must experiment, because no one can predict the trajectory of further transformations of the media system.

PECULIARITIES OF FAKE MEDIA MESSAGES (ON THE EXAMPLE OF RUSSIAN FAKES ABOUT UKRAINE)

Information wars have long been used as a full-fledged weapon against the enemy, using both manipulation and completely fake messages. The methods used to disseminate false media messages by their authors are completely different, but the goal is almost always the same - to make the target audience that consumes information, believe and be influenced.

MESSENGERS AS A PROMISING PLATFORM FOR MEDIA CONTENT DISTRIBUTION

On the Internet, the media are fighting fiercely for every reader, viewer, or listener. Every year it becomes more and more difficult to keep and interest your audience. Therefore, the media are looking for new channels to distribute their products. Official sites and pages on social networks are losing popularity among the audience every year, so editors are forced to look for new and promising ways to communicate with their audience. One of these is the so-called messengers.

Neologisms in Mass Media Language (Using the Examples of Internet Version of Newspaper “Den’”)

The relevance of research on neologisms on the pages of online publications today is determined by the large number and frequency of its use. On the one hand, it is a positive phenomenon that demonstrates integration into European society. On the other hand, overuse of neologisms in the texts of the mass media, without properly explaining their meaning, leads to misunderstanding of the material. Not every reader understands the meaning of neologism used in the text.

THE DICHOTOMY OF THE‘ MANIPULATIVE VERSUS COUNTER-MANIPULATIVE IMPACT’: DOES IT EXIST IN THE ENGLISH- WRITTEN MASS MEDIA TEXTS ON CLIMATE CHANGE?

Problem .For all the undisputable good that mass media have afforded the society, they are as well known to be exploiting on a high scale the means of manipulation which results in the public being deceived or told half-truth, information distorted, an individual recipient misled. Elucidating the means and markers of manipulation in a media text constitutes a formidable problem of media linguistics. It cannot be otherwise because it is the nature of manipulation to hide the means of its impact.

Psychological triggers in the media: concept, characteristics, types, opposition to their influence

This article raised the issue of the influence of psychological triggers in traditional and new media on their recipients, particularized their peculiarities, types, and disclosed the scheme of resistance to the influence of the mass media triggers for the first time in journalism.

Manipulative mass media use emotional stereotypes as psychological triggers that automatically cause the reaction which was foreseen by manipulators: alarm, fear, panic.

Тhe peculiarities of conflicts representation in mass media

The article deals with the journalist covering of conflict processes. The conflict is regarded as the important content- and form-driving element of journalistic texts. The author analyzes how the field of conflict is represented with content, genre and plot-compositional means of journalism. The peculiarities of media coverage of such parameters of conflict processes as structure, typology, reasons, dynamics, and functions are clarified.