mass media

The TikTok as a social network is gaining popularity very quickly. Two years ago, it was not taken seriously, it was considered as a platform for teenagers, where there is nothing but dancing and flash mobs. But now the situation has changed vice versa. TikTok is rapidly increasing its audience and content is also changing. Nowadays, not only musicians but also doctors, deputies, lawyers, advertisers, motorists, and representatives of other professions are actively maintaining and developing their accounts there. Accordingly, the attitude to this social network has also changed.

The necessity of forming a communicative system of public administration as a way of ensuring the coordination of activities of state, self-governing, public and media authorities in management of social processes is grounded. The theoretical and methodological principles of formation of the communicative system of public management and its structural and functional model are defined.

The development of social networks, personalized assistants, chatbots, and computational algorithms makes the media think about new prospects. Users have long departed from the format of receiving information through one channel. Today, audiences consume content through a variety of channels, from paper noses to receiving data through eyepiece lenses. Under these conditions, journalism must experiment, because no one can predict the trajectory of further transformations of the media system.

Information wars have long been used as a full-fledged weapon against the enemy, using both manipulation and completely fake messages. The methods used to disseminate false media messages by their authors are completely different, but the goal is almost always the same - to make the target audience that consumes information, believe and be influenced.

On the Internet, the media are fighting fiercely for every reader, viewer, or listener. Every year it becomes more and more difficult to keep and interest your audience. Therefore, the media are looking for new channels to distribute their products. Official sites and pages on social networks are losing popularity among the audience every year, so editors are forced to look for new and promising ways to communicate with their audience. One of these is the so-called messengers.

The relevance of research on neologisms on the pages of online publications today is determined by the large number and frequency of its use. On the one hand, it is a positive phenomenon that demonstrates integration into European society. On the other hand, overuse of neologisms in the texts of the mass media, without properly explaining their meaning, leads to misunderstanding of the material. Not every reader understands the meaning of neologism used in the text.

Problem .For all the undisputable good that mass media have afforded the society, they are as well known to be exploiting on a high scale the means of manipulation which results in the public being deceived or told half-truth, information distorted, an individual recipient misled. Elucidating the means and markers of manipulation in a media text constitutes a formidable problem of media linguistics. It cannot be otherwise because it is the nature of manipulation to hide the means of its impact.

This article raised the issue of the influence of psychological triggers in traditional and new media on their recipients, particularized their peculiarities, types, and disclosed the scheme of resistance to the influence of the mass media triggers for the first time in journalism.

Manipulative mass media use emotional stereotypes as psychological triggers that automatically cause the reaction which was foreseen by manipulators: alarm, fear, panic.

The article deals with the journalist covering of conflict processes. The conflict is regarded as the important content- and form-driving element of journalistic texts. The author analyzes how the field of conflict is represented with content, genre and plot-compositional means of journalism. The peculiarities of media coverage of such parameters of conflict processes as structure, typology, reasons, dynamics, and functions are clarified.

Mass media zrewolucjonizowały życie współczesnego człowieka. Stały się ważnym źródłem informacji, narzędziem kształtowania różnych postaw i zainteresowań. Ich znaczenie jest szczególnie widoczne w rosnąco lawinowym cyfrowym komunikowaniu społecznym.