There are many approaches to identifying, analyzing and enhancing competitiveness, which is a complex characteristic of regions, countries, industries, enterprises, and commodities. With prospects of Ukraine’s European integration, we consider the EU as a key benchmark for enhancing its global competitiveness.
In the context of increased globalization and dynamism of markets, competition is an important condition for effective self-regulation of the economy. Competitive forces of the market are the structural elements of the market environment that affect its condition and nature, intensity and level of competition in the market. Market players must constantly analyze the competitive environment in which they operate.
In the XXI century we re-evaluate the role of human capital, education, science and the knowledge factor in the development of enterprises, regions and countries, as well as the enhancement of the economy / country competitiveness. These factors actualize the problem of defining the concept of “competitiveness of the country”, taking into account all those new meaningful characteristics that it has acquired in recent years within the framework of modern economic science.
In the article the relevance of the formation and achievement of competitive advantages of a separate enterprise at the present stage is substantiated. The purpose of the research is to develop a mechanism for applying benchmarking techniques to form the competitive advantages of the enterprise.
The publication is dedicated to the problem of effective combining of architectural studies, education and architectural practice what is extremely topical for our country. At the beginning of the 21st century the issue of activity synthesis of the higher architectural education and solution of creative unions’ activity (National Union of Ukrainian Architects) found its place in publications in professional architectural press as well as in program documents of the National Union of Ukrainian Architects.
The issues connected with the use of IoT technologies in industrial enterprises are studied in the article.
The article analyzes the nature and significance of scientific research in universities in
the context of emerging knowledge economy, there are defined the prospects of scientific
research development regarding the requirements of innovative social development.
The importance of scientific research consists in providing the possibility of effective use
of scientific and technical potential of universities for the development of priority areas of
science and technology, creating high technologies, modernization of production, ensuring
The authors emphasize the special significance of customer service on the primary market of residential real estate. There is carried out segmentation of the primary real estate market with the account of such a criterion as a residential housing class. There are singled out the following segments of this market: premium-segment, business-segment, comfort- segment, and economy-segment. The features of each market segment are described.
The characteristic features of realization of export deliveries are investigational on the key stages of economic development of country. On the basis of the conducted analysis of dynamics, structure and efficiency of the Ukrainian export basic problems are educed in realization of export operations. Measures are offered on perfection of application of marketing instruments in advancement of home commodities to the foreign markets – "4Р".
The article deals with the basic aspects of personnel assessment of the industrial enterprise on the principles of marketing; the role of the marketing approach in determining the value of an mployee in the labor market, and the formation of a modern and potentially viable competencies of personnel is emphasized; the importance of the social aspect ofpersonnel efficiency assessment in terms of the spread of socio humanistic trends is underlined.