competitiveness

The article analyzes the nature and significance of scientific research in universities in
the context of emerging knowledge economy, there are defined the prospects of scientific
research development regarding the requirements of innovative social development.
The importance of scientific research consists in providing the possibility of effective use
of scientific and technical potential of universities for the development of priority areas of
science and technology, creating high technologies, modernization of production, ensuring

The authors emphasize the special significance of customer service on the primary market of residential real estate. There is carried out segmentation of the primary real estate market with the account of such a criterion as a residential housing class. There are singled out the following segments of this market: premium-segment, business-segment, comfort- segment, and economy-segment. The features of each market segment are described.

The characteristic features of realization of export deliveries are investigational on the key stages of economic development of country. On the basis of the conducted analysis of dynamics, structure and efficiency of the Ukrainian export basic problems are educed in realization of export operations. Measures are offered on perfection of application of marketing instruments in advancement of home commodities to the foreign markets – "4Р".

The article deals with the basic aspects of personnel assessment of the industrial enterprise on the principles of marketing; the role of the marketing approach in determining the value of an mployee in the labor market, and the formation of a modern and potentially viable competencies of personnel is emphasized; the importance of the social aspect ofpersonnel efficiency assessment in terms of the spread of socio humanistic trends is underlined.

In this article the strategic directions and program-targeted measures to provide the competitiveness of enterprises of dairy industry as well as the implementation mechanisms are analyzed. With this purpose, the clustering of the technological process of milk production, its processing and goods tracking in the supply chain of milk are suggested with using CPFR.

The paper presents the issues related to the evolution of customer satisfaction in a supply chain pasta. On the example of supply chain pasta explored the issue of improving customer service. Conducted customer surveys allowed us to analyze the problem of customer satisfaction.

The purpose of this research is analysis and establishment of the performance indicators for the evaluation of market segments’ and products’ (goods and services) attractiveness to ensure the competitiveness of enterprises in the formation of the export portfolio is determined. 

The analysis of the innovative activity of industrial enterprises in Ukraine and, particularly, in Lviv region in 2011–2012 is presented in the article. The investment activity in the domestic economy according to the International ratings is analyzed. The innovation potential of the Ukrainian industry is estimated. The factors affecting the state of innovative activities that has recently shaped in the Ukrainian economy are determined.

In  this  article  the  authors  attempt  to  highlight  the  main  conceptual  principles  of organizing the modernization process of industrial enterprises, to identify the components of this process, to reveal the content of these components and their materialization in specific projects, to define the possible ways to implement these projects in order to achieve efficient results in high-competitive  economic conditions.