competitiveness

Modern trends of globalization and the development of the world economy convincingly testify the need to rethink the ways and models of doing business under the influence of IT systems and technologies. This opens new prospects for business. The Internet has become a modern space for conducting business, which significantly expands the possibilities of displaying the real economy in the virtual global world. The consequence of the above-mentioned processes is the development of such an economic and legal phenomenon as electronic business.

This article examines the concept of digitalization and its implementation at an enterprise in order to increase its competitiveness on the market. A content analysis of the term “digitalization” was carried out. Under his own vision of the term “digitalization” is understood the process of using, systematizing, and processing incoming information in a digital format and as a result of improving customer service in the business environment.

The article is devoted to the study of issues related to the peculiarities of the development and implementation of the strategy of the development of the brand of enterprises in the conditions of European integration. The article analyzes the constituent elements of brand management and defines the place and role of brand development strategy.

Economic growth planning plays an important role because it ensures the efficient operation of the company, and efficient operations cannot be carried out without reducing production costs. That is why it is expedient to implement a system of planning of lean management for the purpose of economic growth in the context of the introduction of new types of foreign economic activity. Therefore, the purpose of the work is to develop measures for planning economic growth at the enterprise in the context of introduction of new types of foreign economic activity.

The problem of forming a highly competitive national economy is currently key, as practice shows that the majority of domestic economic entities are uncompetitive on world markets, which is confirmed by the results of the ratings of leading international organizations, according to which Ukraine occupies one of the last places among the studied countries. That is why there is a need to investigate in detail the issue of rating enterprises both on the national and international markets.

Problem setting. The food industry of Ukraine holds a unique position among other industries, as it is one of the backbone elements of the national economy, is in the top five industries in terms of filling the state budget, ranks second in terms of production in the structure of industrial production in Ukraine, providing one of the highest growth rates of production volumes among other sectors of the economy.

This article reveals the role of human capital in ensuring the effective functioning of the economic system and its intensive development as well as improving the quality of production processes in enterprises. The article studies the need for conducting economic research of complex elements of human resources management and identification of the place and role of a man in conditions of modern production.

At the present stage, there is a problem of ensuring the sustainable development at all levels. The United Nations has declared 17 Global Goals that must be realized by subjects of mega-, macro-, meso- and microlevels, including customs authorities. In the context of European integration, an important task for Ukraine is to increase competitiveness following the example of successful European states. At the same time, the competitiveness of the country is a multifaceted and multidimensional concept that is influenced by numerous environmental factors.

In today’s market economy, competition is an important concept. Today, issues of competition and competitiveness are especially relevant due to the processes of globalization and intensification of competition between producers of goods and services. As a result, the question arises as to what makes oneproducer better than another and whether he is able to fully meet the needs of his consumer, thus ensuring his profit?

With the convergence of national markets of individual countries and the revival of globalization processes, international competition is growing not only among producers of goods and services, but also among regions and countries. There are a significant number of approaches to the analysis and improvement of countries’ competitiveness. Given Ukraine’s European integration pass, we consider the EU countries to be a key benchmark for its development.