This study presents a corpus-based methodology for monitoring dual normativity in Ukrainian orthographic principles, focusing on the lexemes ефір [ephir] and етер [eter]. Using the General Regionally Annotated Corpus of Ukrainian (GRAC) and its subcorpus “Media 2000–2023”, the research traces the dynamics of implementing alternative orthographic forms in contemporary media discourse. The methodology allows for quantitative and qualitative analysis of dual norms, providing insights into the gradual establishment of a single normative variant. The historical evolution of ефір and етер reflects broader sociolinguistic processes in Ukraine, balancing the legacy of Soviet standardization with the restoration of pre-Soviet linguistic traditions. The coexistence of these variants highlights tensions between practical usage and cultural-linguistic renewal. This approach not only contributes to corpusbased studies of orthography but also offers material for psycholinguistic research and the analysis of normative language change in the digital media environment. The novelty of the research lies in the development of a replicable approach to tracing the dynamics of alternative orthographic forms in media discourse, which has not been systematically studied before.
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