Eliminating or reducing the negative impact of crisis phenomena on the economic condition of an enterprise and ensuring its further effective development is closely related to the concept of organizational changes. On the one hand, urgent crisis management tools almost always cause such changes. On the other hand, crisis phenomena in the activities of a business entity lead to the need to introduce organizational changes. In this context, it is noted that it is important to diagnose such changes even before their practical implementation begins.
The rapid development of market relations, Ukraine’s integration into the world economic space, encourage companies, in order to achieve competitive advantages, to explore new ways of capitalization. At the same time, the operations of purchase, sale, merger or acquisition of companies, the value of which directly depends on intellectual capital, are becoming more common.
The article is devoted to the study of modern management technologies in ensuring the competitiveness of the enterprise. A thorough study of theoretical positions and approaches to determining the technology and factors influencing the success of its implementation was conducted. The classification of innovative management decisions is generalized, which includes implementation, training, consulting, transfer and engineering, audit.
In the current conditions of globalization and European integration, the need for the development of innovative economy and activation of export activity, innovation capacity is one of the key drivers of export diversification towards science-intensive products. An important prerequisite for starting and developing export activity is not only the availability of sufficient innovation potential, but also the willingness, need and feasibility of introducing and commercializing innovative products in foreign markets.
Diagnosing public-partner potential and public-partner attraction of territorial entity is necessary to position and present the advantages of territorial entity to potential private partners. Not only this problem is specific to such entities, for example within a region, but it also has an interregional nature (i.e. when there is a competition between regions about investments based on public-private partnership).
In the article the relevance of the formation and achievement of competitive advantages of a separate enterprise at the present stage is substantiated. The purpose of the research is to develop a mechanism for applying benchmarking techniques to form the competitive advantages of the enterprise.
The article describes mathematical model of analyses the energy use costs efficiency (depending on the type and volume of products produced by the machine-building enterprise, the consumption of certain types of energy resources and their use in specific production processes, etc.). Methodology and mathematical model of the plan for modernization of industrial production energy-consuming processes has been developed.
The modern environment of functioning of domestic enterprises is characterized. The listed main factors that occur in the dynamic and changing external environment of the operation of the enterprise in the present. The main parameters for success, as well as stability in financial, investment and production-economic activity are outlined. It is proved that the non-current assets of modern companies play a key role in the stabilization processes.
At the current stage of European integration in Ukraine, foreign economic activity is one of the most perspective activities for domestic enterprises. An important factor determining the success of foreign economic activity is the high-quality and prompt customs servicing of enterprises. In order to form a diversified systematized and complete vision of the process of customs servicing of business entities, its complex typology has been developed.
The article proves the importance of corporate strategy formation and the significance of considering the current state of the economy by the enterprise engaged in foreign economic activity. The nature of the corporate strategy, as well as stages and principles of its creation are analyzed. Based on the analysis of domestic and foreign scientific developments, the definition of the concept “corporate strategy” is provided. The process of the corporate strategy formation is also considered.