INNOVATIVE APPROACHES TO THE PROCESS OF REVITALIZATION OF IMMOVABLE CULTURAL HERITAGE (ON THE EXAMPLE OF THE POTOTSKY PALACE COMPLEX IN IVANO-FRANKIVSK)
The study reveals the problem of revitalization of immovable cultural heritage in Ukraine, which stems from the absence of state policy to preserve the architectural city-planning heritage supported by the necessary development and financing programs. The role of socialization of cultural heritage in the process of revival of valuable historical complexes that are under threat of destruction is shown, innovative approaches to the revitalization and the first positive results of their implementation are demonstrated.