The research analyzes the functioning and development of the Ukrainian media market in 2022 in the context of the global media business. The importance of this year's research is mainly due to two factors: 1) military events in Ukraine, which is geopolitically located in the center of Europe; 2) the continuing consequences of the Сovid-19 pandemic. These two factors have led to significant changes in the financial, political and economic structure of both the world and Ukraine.
Television was and remains one of the most powerful means of mass communication. Its influence is particularly noticeable in the period of large-scale wars, because then information becomes not just information, regardless of the form of its presentation, but a tool of counter-propaganda, an element of national security, and the dissemination of information - an opportunity to convey the truth, which is vital for society and the state, to the consumer of information about the real state of affairs.
The article considers the potential of media hype in the context of its implementation by mass communication practice in relation to the expectations and peculiarities of the audience’s perception.
The paper examines the main types of intellectual property rights, which might be violated in the media space (Internet, radio, TV, press).
In today’s world, the media has long been a major source of information. As the amount of information in the media increases, so does the amount of intellectual property involved. The most fundamental form of intellectual property protection technology is the control of access to information (ie determining whether the requester is allowed access to information).
The notion of misinformation revealed difference misinformation and fake. The classification of fake on the various grounds is made, it is also found out the types of information to spread on the Internet. The essence and origin of the term “fake” describes the creation and dissemination of fake information in the social media. The typical examples of fake information in the Ukrainian media space, revealed the impact of such messages to users of social networks.