This paper concerns itself with innovative development in the field of electronic business and commerce, elaborating on theoretical concepts and their specific application. main factors influencing new developments in electronic commerce are defined. Proposed innovative development approches are based on analysis of domestic and foreign electronic commerce best practices. Specific proposals are put forth to improve managerial decision-making effectiveness pertaining to general oversight and human resource management. The paper emphasizes the importance of effective human resource management approaches to innovative development of electronic commerce enterprises
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