media

PRECISENESS OF WORD USAGE IN THE MEDIA TEXT AS ONE OF THE FACTORS OF EFFECTIVE COMMUNICATION

Media text is a type of text directly connected with reality. The method of verbal representation of reality depends on the journalist’s language competence, the ability to choose the appropriate word to denote a subject, process or phenomenon, the ability to combine words into phrases and sentences based on semantic and logical compatibility. At the level of the text, the corresponding feature is the preciseness of word usage.

MODERN RUSSIAN MUSIC AS A TOOL FOR THE SPREAD OF PRO-RUSSIAN NARRATIVES: FEATURES AND WAYS OF COUNTERACTION FROM UKRAINE

Over the course of two years of full-scale war, numerous studies demonstrate that a portion of Ukraine’s population still maintains an interest in Russian-language musical products. This has a particularly negative impact on the consciousness of such citizens and supports the armed aggression of the Russian Federation. Through the monetization of music streaming on various platforms, funds flow into Russia’s budget, which it then uses to purchase weapons for its war against Ukraine. Music is enjoyed by different generations of people, regardless of age, status, or nationality.

POSTER CITATION AS ONE OF THE MAIN ADVANTAGES OF THE NATIONAL NEWS MARATHON. SPECIFICS OF THE APPROACH TO CITATION

The content of online media was analyzed for citations of the content that was primarily broadcast during the national news marathon. The analysis allows us to trace the popularity of the news marathon in the second year of the large-scale war among information resources as a primary source of important news and theses of fundamental social importance. The importance of the study is due to the decline in the ratings of the only news marathon among Ukrainians. According to the Kyiv International Institute of Sociology, as of December 2023, only 43 % of respondents trusted it [3].

Електронні засоби виявлення вербальної маніпуляції в ЗМІ

Аналізується використання вербальної маніпуляції у сучасних ЗМІ з метою впливу на поведінку та свідомість адресата, а також розглядається комп’ютерний контент-аналіз як метод виявлення вербальної маніпуляції у ЗМІ.

The analysis of verbal manipulation usage in modern media in order to influence on human behavior and consciousness and considered computer content analysis as a method of identifying verbal manipulation in the media.

SPECIFICS OF PRESENTATION OF INFORMATION ABOUT RUSSIA'S WAR AGAINST UKRAINE ON THE RESOURCE OF THE “ASSOCIATED PRESS” INFORMATION AGENCY

Russia’s full-scale war against Ukraine has shaken stability and peace in the world. The daily destruction of infrastructure as a result of enemy shelling, the deaths of military and civilians, missile terror and other events at the front pose a threat not only to Ukraine but to the entire world. That is why this topic is in the field of view of all quality media in Ukraine and other countries, especially the United States. After all, it is America that is our main partner and actively assists in the fight against the enemy.

LANGUAGE TOLERANCE IN THE NAMES OF ELDERLY PEOPLE: POSSIBILITIES OF MEDIA IN THE FORMATION AND DESTRUCTION OF STEREOTYPES

Modern mass media significantly influence the perception of certain social groups. Journalistic standards require adherence to the principle of language tolerance, avoid words and expressions that contribute to the formation of negative stereotypes. In this context, the study of age names used in the media is relevant. This aspect of research on language tolerance is not in the focus of special interest of researchers, in particular, given the deep rootedness of names with pejorative semes in everyday vocabulary in various fields, so speakers do not think about the meaning of tokens.

THE BIRTH OF THE ECUMENICAL MOVEMENT IN UKRAINE AND THE WORLD THROUGH THE PRISM OF THE MEDIA

Since the local Orthodox Church of Ukraine received the Tomos of Autocephaly, Patriarch Bartholomew has visited all of them, the visit of Pope Francis is expected in the near future, and religious and ecumenical themes have become one of the top in the press. That is why there is a need to analyze its development and coverage in various media.

THE ROLE OF INSTAGRAM IN POPULARIZING JOURNALISTIC CONTENT

The social network Instagram has long gone beyond the entertainment platform where you can only share photos and short captions to them. Now it is a full-fledged resource for popularizing your own content and sharing it on other social platforms, in particular Facebook. Since its foundation in 2010, this social network regularly optimizes its functions, which simplifies the work for users. Today, every popular domestic media outlet, as well as many powerful persons of the state, is registered in Instagram and get things working well here.

SCIENTIFIC VS ENTERTAINMENT CONTENT IN UKRAINIAN ENVIRONMENTAL TV DISCOURSE: PROBLEMS AND FEATURES

The article explores the coverage of topics of ecology in the news programs of Ukrainian television. Based on the study of news releases on the all-Ukrainian TV channel “1+1” and the specialized TV channel “ECO TV”, it emphasizes the importance of media discourse for the promotion of ecological knowledge in order to form a general environmental culture, environmental awareness and pro-ecological behavior. In general, there is a segment of scientific content in the modern Ukrainian environmental discourse, but its volume is insignificant compared to entertainment.

THEORETICAL AND HISTORICAL ANALYSIS OF THE REASONS OF MEDIA REGULATION

The geopolitical catastrophes of the twentieth century have called into question the postulate of the concept that everyone is rational and seeks to find the truth, guided only by reason. Throughout the history of the development of information dissemination channels, we have constantly observed attempts by the state or other strong organizations to regulate, limit their activities – from preventive (censorship) to repressive, and often a mixture of them.