media

In times of intense competition on the media, every editorial online media is constantly searching for the best selling method of its information product. Every editor of the online 82 media is think about the question: as soon as possible and best to deliver the publication to the audience and encourage them to read, but at the same time adapting to the needs of each reader. There are many tools for promoting media products on the Internet, and every year they improve and change, and appear new tools promotion media on the internet.

In Ukraine social networks began to spread actively in the last 10 years. From that time they have got new possibilities, functions, influence on the users. Social networks are not only used for the entertainment or communication between friends or colleges, but also a a source of information for modern journalists. However, they not always use them correct and honest. The information from social networks need to be checked very attentive, and from different sources.

Beginning in 2014, the occupied Crimea is undergoing change both in the political-legal sphere and in the information. The mass media are most affected by the harassment of the new government. The mass media was forced to immediately change the registration and start acting in the interests of the Kremlin. In the event of a refusal, the editions, radio stations and TV channels were closed, searched and seized of all the materials produced. Journalists were threatened and persecuted.

The paper identifies key interpretation of convergence; on the basis of their analysis are systematized and tendencies within the meaning of the term and its dynamics of social communication; cross-media understanding is proposed as the implementation process of media convergence trends. The author notes that the media industry is changing rapidly and facing the development and combination of different media formats.

Associate Professor, Department of Administrative and Information Law University “Lviv Polytechnic”, PhD., associate Professor. The article raises questions of improvement of legal support to the process of integration of ethnic media in the information space of the European Union. The features of the competence of the European Union in the fields of audiovisual policy, media policy and telecommunications policy, the development of European legislation in the information 221 depending on the improvement of information and communication technologies and media market.