Internet Marketing

Запропоновано модель життєвого циклу комерційного Web-контенту в системах електронної комерції. Модель описує процеси опрацювання інформаційних ресурсів в системах електронної контент-комерції та спрощує технологію автоматизації формування, управління та реалізації контенту. Проаналізовано основні проблеми електронної комерції та функціональних сервісів управління контентом. Запропоновано методи вирішення цих проблем.

Purpose – The purpose of the article is to study the evolution of digital marketing through the study of approaches to the interpretation of the categorical and conceptual apparatus; systematization of the distinctive characteristics of traditional marketing, internet marketing and digital marketing. The authors hypothetically suggest that digital marketing is the highest form of evolution of internet marketing and traditional (classical) marketing.

The information image of the university can be formed naturally, without the intervention of the university in the process. However, among other drawbacks, the passivity of universities also affects the integrity of the image. Holistic we assume the image of the university, which has components for each division of the university, which has the potential. That is, in the holistic image of the universities there are no spaces on certain activities of the university.

The method of content management as its life cycle stage based on fuzzy logic is proposed. The method of content management describes the commercial Web resources forming and automation technology that simplifies the content management. Ways and procedures of project decision making in management of commercial web-projects under conditions of incomplete and inaccuracy of some are described in the paper. Principal factors of project decision making were analyzed, reasons and nature of project characteristics of incomplete and inaccuracy are defined.

In the presented article the authors analyze the current state of the formation of the information economy in Ukraine, make grounded conclusions regarding the submitted questions. Also, the authors identify the relationship of information space with the appearance of new communication tools in marketing. Internet marketing now is the such kind of communication tool. Internet Marketing is primarily providing consumers with an opportunity to receive information about products. Any potential customer can use the Internet to get information about the product and buy it.

The article proposed to model the commercial Web content lifecycle in electronic commerce systems. The model describes the processes of information processing resources in the electronic content commerce systems and automation technology simplifies the formation, management and implementation of content. The paper analyzes the main problems of ecommerce and content management services function. The methods of solving these problems are proposed.

The method of content management as its life cycle stage based on Fuzzy Logic is proposed. The method of content management describes the commercial web resources forming and automation technology that simplifies the content management. Ways and procedures of Project decision making in management of commercial web-projects under conditions of incomplete and inaccuracy of some are described in the paper. Principal factors of project decision making were analyzed, reasons and nature of project characteristics of incomplete and inaccuracy are defined.